“A baby is as pure as an angel and as fresh as a blooming star.”

Lakshman- a name associated with the nurturing needs of a baby.

Lakshman is a degree holder in the field of Marketing from the University of Strathclyde. In the last 15 years he has burnt midnight oil in multiple areas and has gained tremendous experience in his path of marketing. He started his journey as a Co-founder at Bellamoosh Lifestyle LLP followed by a Director at Lakshaya Food India Limited. Presently, he is sailing for his new venture i.e., Kiddery Babyworks. As the name suggests, the products are essentially created for tiny tots. Kiddery Babyworks is India’s Premium Baby Gear and the Montessori Furniture Company.

When he was working with Bellamoosh Lifestyle, his focal point lay at International Sales. During this period, he was correlated with multiple partners across major markets.

After a few years of giving his precious time to this company, he switched to LakshayaFood India Limited in 2017. He founded this Dairy Brand which resides in Jind, Haryana. Being a strategic thinker, with immense expertise in sales, he utilised his expertise to grow the company and reach phenomenal heights. His perseverance and hard work paid off as the firm showed massive growth in terms of name and fame along with capital.

In 2019, Lakshman started Kiddery after the birth of his second child. This firm primarily focused on products for infants and babies. Lakshman utilized his expertise in stretching and spreading the company through online channels and D2C. On a higher note, he believes in working with a team because-

“Alone we can do so little, together we can do so much.” His team members shared his burdens and built a wonderful squad. When we work together, our strength multiplies.

In addition to his marketing skills, Lakshman is also a talented sports person. He loves to run and play. To strengthen his thought of teamwork, he involves himself in team-building sports like- Cricket and Football which is commendable.

HOW THE IDEA CLICKED?

The fortunate time came upon and Lakshman became a father. Now was the time to nurture and pamper the kids with functional and applicable products. Regrettably, the products which he and his better half was looking for weren’t available in the country. Albeit, those were easily available internationally but procuring them online was a tedious task. Furthermore, those were too expensive to afford. This situation made him click the idea to manufacture baby products and furniture in our own country and make it available to the entire citizen. Nowadays we observe that China has control of 95% of our markets with its products which are cheap and fragile.

Lakshman took an initiative and created the baby products like- cradles and bassinets. Slowly and gradually, he grew the range of the products to many more utilitarian outcomes. On a happy note, he commenced with the manufacturing of exotic Montessori furniture. Each and every day, he is trying to create mistake-friendly furniture for the kids with the sole intention to make them curious, independent and creative, which will eventually make them face the world of uncertainties with confidence.

CHALLENGES FACED DURING THE JOURNEY:

“Slow is the fastest way to success.” This is aptly quoted by Lakshman as he thinks that slow and steady can only win the race. Though he has marketing experience of 16 years and he is well aware of the strategies followed by manufacturers and sales persons to grow their businesses, yet, he tries to follow the path where he could find both flowers and thorns.

He has always been backed by his family members which has given him the freedom to take on newer challenges.

PRESENT SITUATION AND THE FUTURE;

Lakshman is an enthusiastic creator. He lures to provide a global experience to the little ones with his by-products. Currently, he is trying to provide eco-friendly and safe furniture for infants and toddlers which are made in India. He is making his best efforts to expand his portfolio of products with his innovation in the coming years. He is looking forward to making every home mistake friendly with Kiddery.

ADVICE TO THE READERS:

“Keep your blinders on and focus on the goal, you will reach the destination without a doubt.”

You have to be able to get up, dress yourself and be ready to move forward. There is no elevator to success, one has to take the stairs. Keep yourself cheered because every overnight success has so many years of hard work behind it.