Beauty brand MyGlamm acquires The Moms Co for Rs 500 crore in a big consolidation move.

Signaling the primary massive consolidation move within the beauty and private care section, the nice Glamm cluster (formerly MyGlamm) has nonheritable direct-to-consumer (D2C) mother and baby whole The Moms Co.

Beauty brand MyGlamm acquires The Moms Co for Rs 500 crore in a big consolidation move.

Signaling the primary massive consolidation move within the beauty and private care section, the nice Glamm cluster (formerly MyGlamm) has nonheritable direct-to-consumer (D2C) mother and baby whole The Moms Co.

Though the businesses declined to inquire into the money contours of the deal, sources within the understand aforesaid the dealings — a combination of money and equity — would quantity to Rs five hundred large integers.

The deal is that the largest M&A within the D2C beauty and private care section that has gained huge capitalist interest within the past year. the nice Glamm cluster nonheritable Baby Chakra earlier this year and content and commerce platform PoPXo in 2020.

“This acquisition offers the U.S.A. Associate in Nursing entry into the tending class and plays into the mother and baby class higher,” Darpan Sanghvi, beginner and chief operating officer of fine Glamm cluster, told ET.

“We square measure staring at growing The Moms Co. to an Rs five hundred large integer revenue run rate over succeeding twenty-four months,” he added.

Currently, the corporate is continuance Associate in Nursing annual revenue run rate of Rs a hundred and fifty large integers. this is often a projection of approaching revenue supported antecedently earned revenue.

“The area that we have a tendency to square measure in is junction rectifier by content, community, and trust within the whole. And being a part of the nice Glamm cluster goes to assist the U.S.A. with distribution and scale,” aforesaid Malika Sadani, beginner and chief operating officer, The Moms Co.

According to Sadani, the corporate was staring at raising a bigger spherical from investors however instead selected to merge with the nice Glamm cluster for synergies.

The Mom’s Co is backed by DSG Partners and Saama Capital and alternative angel investors like founders of Beardo, Ashutosh Valani, and Priyank monarch.

Founded in 2016, The Moms Co. started off with serving the mother and baby classes and so heterogeneous into women’s tending product. Today, it sells through one,500 retail touchpoints. it's expected to grow to over twenty,000 from the cluster to drive adoption of its attention and baby care ranges.

Last week, MyGlamm aforesaid it's closed its extended Series C spherical with a complete funding of Rs 755 large integer ($100 million). Sanghvi had told ET the corporate would be creating four to 6 acquisitions across classes like hygiene, tub and body, skin, hair, and naturals over the succeeding 90-180 days.

“These acquisitions are going to be created victimization around 30-40% money, half-hour stock swap and around half-hour earnouts for the founders,” Sanghvi had aforesaid.

The acquisition of The Mom’s Co is that the initial within the series.

The D2C brands within the beauty and private care class are growing at an Associate in Nursing unprecedented rate and are attracting capital from risk investors.

Companies like IPO-bound Nykaa, Sugar Cosmetics, Purple, Plum, Mamaearth square measure the large players within the market.