Consumer Brands to Benefit as Gameball Secures $3.5 Million in Funding to Grow its CRM Platform

The market for customer relationship management (CRM) tools has experienced significant growth in recent years, with a projected compound annual growth rate of 12.5% and a market size of $145.79 billion expected in the next six years. This growth is largely driven by online merchants using CRM tools to increase sales, profits and competitiveness.

One of the companies contributing to this growth is Gameball, a customer intelligence and marketing CRM platform launched in 2020 by Egyptian entrepreneurs Ahmed Khairy (CEO), Ahmed El Assy (CPO), and Omar Alfar (CTO). Gameball helps consumer brands leverage their data to build and maintain relationships with customers through personalized loyalty programs based on data analysis.

Since its launch, the startup has seen exponential growth and has served over 7,000 businesses reaching 20 million customers. Gameball has plans to continue its growth by undertaking a marketing campaign and setting up regional hubs in areas where demand for its platform is high in the next year. This growth is backed by a $3.5 million seed funding from investors such as 500 Global, P1 Ventures, Launch Africa, Seedra Ventures, Arzan Ventures, Propeller, Core Vision and Middle East VCs.

The company's focus is on commercializing its product and expanding into mature markets that are more likely to adopt its technology, such as the UK for access to Europe and Saudi Arabia for the GCC region. Gameball's multi-channel marketing campaigns, loyalty programs, and customer profiling allow for targeted promotions and increased engagement, giving brands the tools to run efficient marketing campaigns and monetize their relationships with customers. Gameball's clientele includes companies from various sectors such as ecommerce, retail, and fintech, including Sega, Xiaomi, Experience Philippines and Breadfast.