Fitness startup Insane AI closes $873 thousand

Artificial intelligence-driven fitness startup Insane AI announced that the company has closed $873 thousand in a seed funding round led by venture capital fund pi Ventures. The round also saw contributions from Epic Games executive Sameer Pitalwalla, SportzVillage founder Saumil Majumdar, Faculty at IISc Arjun Jain, GhostKitchens CEO Karan Tanna, People Group founder and CEO Anupam Mittal and LetsVenture.

Fitness startup Insane AI closes $873 thousand

About Insane AI

Founded in 2021 by Anurag Mundhada, Jayesh Hannurkar, and Sourabh Agrawal, Insane AI is a fitness training app that uses technology such as computer vision and augmented reality to generate workout-related games that can be played on smartphones or laptops.

Using AI and big data, the app understands the impact of every exercise and functional movement on the user's body, and develops personalised training plans to help users optimise their fitness journey.

The users are invigorated to compete against themselves or with friends and can also track their fitness measures holistically.


Future plans

According to the press statement, Insane AI plans to utilise the fresh capital to invest in product development and innovation, making the technology stronger, strengthening its tech team, and fueling growth in the international market.

Anurag Mundhada stated, “The company is planning to launch the app outside India by the end of this year. The product will initially be launched in Australia, New Zealand and the US.”


Investor’s opinion

Shubham Sandeep, Principal, pi Ventures, remarked, “Digital health and fitness has seen a mounting demand amid the pandemic. At pi, we look forward to companies that reimagine sectors on the back of disruptive technology and like the immersive, appealing, and sophisticated fitness solution built by Insane AI. The founders themselves are skilled gamers and experienced in deep-tech, fitness, and health domains. We are genuinely impressed by the vision and implementation shown by Anurag, Jayesh, and Sourabh, and look forward to associating with them to make gamified fitness vital in people’s lives.”