Flipkart Wholesale to expand in the Kirana segment by December

India’s homegrown online shopping giant, Flipkart Group’s digital B2B marketplace, Flipkart Wholesale, declared its plans of widening its client base in India to nearly 2,700 cities, with a vision of making business easier to lakhs of small businesses and Kiranas across the country.

Flipkart Wholesale to expand in the Kirana segment by December

Speaking on the development, Adarsh Menon, Senior Vice President, and Head – Flipkart Wholesale, said, “We launched Flipkart Wholesale with an aim to bring prosperity to the B2B retail ecosystem and solve local pain points of kiranas across the country. Despite challenges induced by the pandemic, we have seen a strong response from kiranas who are now realizing the benefits of digitization and warming up to e-commerce as the go-to means of purchase. We will continue to leverage the technology strengths from the Flipkart group and enhance livelihoods and local supplier ecosystems across the country.”

The company said in a release that it will be functioning towards the supplier's growth base by 58% in 2021, after citing Kirana customer base rising 17% year over year from January to June 2021. The second half of the year is anticipated to grow at a rate of 33% year over year.

After taking over the cash-and-carry business of parent company Walmart under Best Price, Flipkart inaugurated Flipkart Wholesale in FY20.

Flipkart Wholesale mentioned it will keep on focusing on Kirana stores for an omnichannel play, as the customer segment with bundled credit offers, payment options, and a network of cash-and-carry stores.

Flipkart Wholesale has a customer base of 1.5 million members in India, including kiranas, HoReCa (hotels, restaurants, and cafeterias), and O&I (offices and restaurants) (offices and institutions).