Meet this lady entrepreneur’s startup goals to offer FMCG manufacturers with efficient digital sampling options
FreeStand, founded by Sneh Soni, Konark Sharma, and Kavach Chandra, is a B2B SaaS platform. She, along with her team, works hard every day to develop technology that will enable FMCG brands to distribute their product samples digitally.
Sneh soni is 23-year-old woman with bachelors in Statistics from LSR, passionate about women empowerment and equality. She teamed up with Konark Sharma and Kavach Chandra to start FreeStand Sampling Solutions, a B2B SaaS platform that enables FMCG brands to digitise and automate all their product sampling operations.
The FreeStand platform enables an FMCG brand to deliver physical product samples to digitally targeted customers at scale. Using its platform, a brand can directly interact with targeted customers, enable a product trial, measure feedback, and drive a purchase decision at scale.
The startup chose Delhi as its base city, but since the onset of the pandemic, it has been working remotely.
FreeStand serves FMCG enterprises, SMBs, and D2C brands. “Digital sampling is the most effective way to launch a product or to build customer relationships. We have a solution for FMCG products of all shapes and sizes,” Sneh adds.
Currently everything about being an entrepreneur is challenging and even more challenging is being a young entrepreneur in the B2B space, one of the challenges for sbeh has been, doing a good job talking about what she will do, "while it sounds simple and almost counterintuitive to realize that one of the hardest challenge about building a company is to talk correctly about what you are building" Sneh said.
In addition to investments from family and friends, FreeStand has acquired a seed grant from MeITY’s Tide 2.zero scheme. This month, it raised a seed spherical of Rs 1 crore led by SucSEED Indovation Fund. The angel traders who additionally participated within the spherical embrace Dr Krishna Nehra, Surpiya Kumari, and Mamta Nehra. The startup plans to utilise this capital to develop a pan India operational functionality.
It’s incubated with AIC at Banasthali Vidyapith (WE Make investments Accelerator Program), receiving each mentorship and assisting with fundraising.
Presently, FreeStand is an eight-people crew, working with 9 FMCG manufacturers throughout 4 totally different classes and has developed the product with over 5 iterations. The founders declined to share particulars of bills and income.
FMCG entrepreneurs are the sharpest of any business contemplating the effect they’ve had on the society. To construct an advertising and marketing software program for this business is each difficult and thrilling at a similar time,” says Konark Sharma.
