Petcare startup Wiggles raises $5.5 million from Anthill Ventures
Squirms, a direct-to-customer petcare brand, has brought $5.5 million up in a financing round driven by Anthill Ventures, alongside the support of Panthera Peak Ventures.
Squirms, a direct-to-customer petcare brand, has brought $5.5 million up in a financing round driven by Anthill Ventures, alongside the support of Panthera Peak Ventures.
A few new and existing financial backers — including Mamaearth organizer Varun Alagh, Ubiquity Capital's Nikhil Bhandarkar and L&T Infotech COO Nachiket Deshpande — took part in the raising money.
The capital will be utilized for the R&D of new class making items and extensions.
Established in 2018 by Anushka Iyer, Rajh Iyer and Venkat Mahadevan, Wiggles counts more than 30,000 pet guardians across India as its clients It has developed its present portfolio to over 42+ stock-keeping units (SKUs) across food, treats, supplements, medications, just as a large group of pet consideration administrations, for example, canine boarding, vet available to work, preparing, preparing, online vet meetings, social and diet discussions.
"Squirms has been in charge of India's pet consideration industry. We have had the option to present items that occupied dark spaces and made new classifications," Anushka Iyer, CEO at Wiggles. "Our preventive consideration approach and spotlight on medical services have effectively situated the brand as a believed accomplice of decision for pet guardians particularly adored by Gen Z and twenty to thirty-year-olds."
Pet consideration as a classification in the direct-to-shopper has assembled footing off-late.
