brand strategy
Two Gen-Z Brothers Redefining Branding in India
Sarfraz Khan
4 minutes read
Two young founders from Jaipur are transforming how Indian businesses think about branding by prioritizing clarity, strategy, and long-term identity building.
Ask Your Why: Strategy & Design – A Brand Born from Purpose
6 minutes read
Ask Your Why (AYW), founded by Rushabh Shah in 2024, is a purpose-driven branding agency focused on uncovering a brand’s core "why." With expertise in branding, social media, packaging, and video production, AYW creates impactful strategies that forge authentic connections. Inspired by Simon Sinek’s philosophy, Rushabh's vision is to help brands move beyond the "what" and "how," ensuring long-term