Sonu Sood joins hands with Rural fintech firm ‘Spice Money’ to develop an appetite for digital product offerings

Spice Money is a subsidiary company of DiGiSPICE Technologies Limited. It operates a tech-enabled hyperlocal payments network, offering services such as cash deposit, mini-ATMs, insurance, loans, bill payments, cash collection centre for NBFCs and banks.

Sonu Sood joins hands with Rural fintech firm ‘Spice Money’ to develop an appetite for digital product offerings

Rural fintech firm, Spice Money on Monday (December 14), has joined hands with artist and entrepreneur, Sonu Sood to digitally and financially empower 1 crore rural entrepreneurs. They have appointed him as the first brand ambassador and as a non-executive board representative, observing the actor’s investment in the startups. They will jointly put efforts towards establishing an entrepreneurial mindset in towns and villages. As a non-executive board member, Sood will have an equity stake in the company. Spice Money will ideate collectively with Sood to map new initiatives and products that will bridge the division between rural and urban India. The company will also enable selection of existing programs developed by Sonu Sood during the lockdown, to be made available on the Spice Money platform.


As per terms, Sood will contribute in building the network of entrepreneurs, while encouraging financial inclusion and digital empowerment in rural India. He will serve with Spice Money Adhikaris (entrepreneurs) to develop an appetite for digital product offerings thus, accelerating their digital journey through technology adoption.


Dilip Modi, Founder of Spice Money said, “Spice Money is on a mission to digitally and financially empower over 1 crore rural entrepreneurs. We are thrilled to have in Sonu Sood, a partner who shares the same passion. We will together enable Indians to harness the power of technology in earning an independent livelihood without having to leave their homes and families. This strategic association will leverage digital solutions and knowledge creation through the Spice Money platform, to promote self-reliance, entrepreneurship and financial inclusion in every corner of ‘Bharat’.”


“I strongly believe that together, we will chart the future for an Aatmanirbhar Bharat. Humein har gaon ko digitally saksham banaana hai. Through my experiences over the last few months, I have gained an eye-opening perspective on the needs and struggles of the people in towns and villages of India. My vision is to make my countrymen, socio-economically independent and self-reliant using technology. My association with Spice Money will help us jointly achieve just that. The company’s technology prowess and extensive reach in the country gave me an unparalleled platform to reach out to citizens in rural India,” said Sonu Sood.


Spice Money began its operations in 2015 and since then has been concentrating on financial inclusion with approximately 90 percent of its digital Adhikaris being in semi-urban and rural India. The company has endeavoured to bridge the gap between the served and the under-served, providing digital and financial services to customers at their doorstep. Spice Money has been progressing at a rapid pace, towards covering 18,000+ pin codes, 700+ districts and 5000+ blocks in India.