D2C strategy
The Journey of Berrylush: A Story of Passion, Perseverance, and Purpose
Sagir Ahmad
5 minutes read
Berrylush, founded in 2018 by IIM alumni Anusha Chandrashekar and Alok Paul, bridges the gap in affordable, stylish western wear for Indian women. Starting with a small team, the brand's focus on quality, empowerment, and ethical practices propelled it to success, producing over two lakh units monthly and employing 250+ people. With a robust D2C strategy, it is poised for global expansion.