ethical fashion
Apurvi and Nicholas Dias Are Weaving a Bold New Chapter for India’s Saree Heritage
Co-founders of Ushvii, Apurvi and Nicholas are blending traditional artistry with conscious design—reviving Indian sarees through purpose, pride, and innovation.
Weaving Culture Into Clutches: The Story Behind Clutch Craft
Ajeta Singh, founder of Clutch Craft, blends heritage and modern fashion with handcrafted accessories. By empowering 300+ artisans, her brand promotes ethical design and preserves India's rich crafts.
The Journey of Berrylush: A Story of Passion, Perseverance, and Purpose
Berrylush, founded in 2018 by IIM alumni Anusha Chandrashekar and Alok Paul, bridges the gap in affordable, stylish western wear for Indian women. Starting with a small team, the brand's focus on quality, empowerment, and ethical practices propelled it to success, producing over two lakh units monthly and employing 250+ people. With a robust D2C strategy, it is poised for global expansion.