The Journey of Berrylush: A Story of Passion, Perseverance, and Purpose
Berrylush, founded in 2018 by IIM alumni Anusha Chandrashekar and Alok Paul, bridges the gap in affordable, stylish western wear for Indian women. Starting with a small team, the brand's focus on quality, empowerment, and ethical practices propelled it to success, producing over two lakh units monthly and employing 250+ people. With a robust D2C strategy, it is poised for global expansion.