Online Business
From Follower Count to Founder's Fathoms: India's Influencers Charting a New Course in the Startup Ocean
Sarfraz Khan
3 minutes read
India's top influencers are pivoting to entrepreneurship, launching D2C brands by leveraging their massive reach and audience trust. This "creatorpreneur" trend is reshaping the startup ecosystem, offering unique marketing advantages and attracting investor interest, despite operational challenges. It marks a new era where digital fame fuels tangible business success.