Building kid-friendly, culturally rooted Indian games with global standards while reshaping the future of gaming through creativity, persistence, and purpose.
In an era where global gaming giants dominate screens, it takes a visionary mind to dream of placing Indian characters, stories, and cultural roots at the heart of world-class gameplay. For Jaffar Alam Khan, Founder and CEO of SuperShell Games Private Limited, that vision wasn’t just a business idea — it was a mission.
“I noticed that very few studios in India were creating games based on our own characters and stories,” he recalls. “Most of the games we played or developed were inspired by international concepts.”
That realization planted the seed for what would grow into one of India’s most promising game development studios with a uniquely local soul.
Today, SuperShell Games is steadily becoming a name synonymous with originality, kid-friendly design, and Indian IP-based gaming done right.
Before becoming a founder, Jaffar spent years building the technical foundation that would one day shape his entrepreneurial path. He stepped into the gaming world in 2014 and immersed himself in every facet of game creation.
“I gained hands-on experience in Unity 3D, Construct 3, Photoshop, Maya, and many other tools that helped me understand every stage of game creation,” he says.
Each job, project, and late-night experiment brought him closer to understanding the craft deeply enough to build something of his own.
But it wasn’t just about mastering tools — it was about recognizing a cultural gap. India, a nation rich with stories, folklore, and iconic characters, was barely present in the global gaming ecosystem. The few Indian IP-based games that existed were mostly limited to mobile platforms and often lacked the polish or depth players sought.
Jaffar wanted to change that — to build games rooted in India yet global in quality.
The turning point came when Jaffar noticed a recurring absence: meaningful representations of Indian characters in mainstream gaming.
“That’s when I decided to start SuperShell Games, to create games that represent Indian culture, characters, and creativity,” he shares. “I wanted players to enjoy something they could truly relate to.”
He also wanted children to enjoy safe, ad-free gaming.
“Kids should enjoy fun and engaging games without unnecessary distractions.”
With a mission and the courage to start, SuperShell Games was born.
Like most startups, the early journey wasn’t smooth.
“For almost two to three years, I tried to connect with different studios and IP holders,” he reveals. “But it wasn’t easy.”
Emails went unanswered. Calls went nowhere. Studios preferred established names.
But Jaffar persisted.
He built small but polished games, refined his standards, and strengthened his portfolio — brick by brick.
Finally, the breakthrough came.
“Securing the rights to work on a major Indian IP was a turning point,” he says with pride.
It proved that Indian studios could meet — and even exceed — global standards.
SuperShell Games now offers a range of:
Original titles
Licensed IP-based games
Educational and casual games
But the philosophy behind them is what sets the studio apart.
“We want every game to feel special — something players remember for its fun, polish, and emotional value.”
Beyond development, the studio also supports the ecosystem by sharing:
Source codes
Tools
Learning assets
This reflects Jaffar’s belief that growth is collective.
A defining moment for the team was showcasing “Chhota Bheem Kitchen Adventures” at the India Game Developer Conference (IGDC).
“The reaction we received was incredible,” Jaffar recalls.
It wasn’t just validation — it was recognition.
SuperShell Games was no longer emerging — it was rising.
Over the next five years, Jaffar envisions:
Deeper IP collaborations
More original titles
A larger, skilled team
Expansion into PC and console gaming
“We aim to establish SuperShell Games as a studio recognized for high-quality Indian IPs and engaging kids’ games.”
The long-term goal is bold yet clear:
Make India a respected name in global game development.
Jaffar’s advice is simple yet powerful:
Start small, but start now.
Learn through building.
Be patient — meaningful success takes time.
“Don’t just follow trends. Build something that reflects your identity and values.”
Jaffar Alam Khan’s journey shows what happens when persistence meets purpose. SuperShell Games is not just producing games — it is creating representation and redefining the future of Indian game development.
From rejection to recognition, from passion to purpose — the story is just beginning.
Website: https://www.supershellgames.com/
LinkedIn (Founder): https://www.linkedin.com/in/jaffar-ssg/
LinkedIn (Company): https://www.linkedin.com/company/supershell-games-pvt-ltd/
Instagram: https://www.instagram.com/supershellgames/
Explore their work, follow updates, and watch their next chapters unfold — the future of Indian gaming is just getting started.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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