A powerful entrepreneurial journey built on resilience, family support, and a mission to empower pharmaceutical innovation and women-led business growth.
In the world of entrepreneurship, it’s often the most challenging journeys that lead to the greatest achievements. RMa Formulations and Solutions Pvt Ltd, founded by the inspiring Rma Mahesh Ketkar (MPhArm, MBA, Pursuing PHD — facilitated by Udyograhini, Udyogvardhini, Navdurga and Best Entrepreneur awards), is a testament to that very truth.
Her story is one of grit, determination, and an unwavering belief in her mission to create something meaningful that impacts both individuals and the global market.
From a young age, Rma Ketkar was driven by a deep-rooted passion for business. She was always inclined toward understanding the mechanics of entrepreneurship. That early fascination with creating and building something of value, especially in the fields of cosmetics and pharmaceuticals, ignited her entrepreneurial journey. However, it wasn’t until later in life that the vision took shape.
“In my childhood itself, I had an inclination toward business and entrepreneurial ventures,” Rma reflects, highlighting how her early passions laid the foundation for her current success.
However, it wasn’t just passion alone that fuelled her venture. Rma’s entrepreneurial spirit came alive as she noticed gaps in the market—particularly in finance and marketing—that left many businesses struggling to achieve their potential.
Recognizing these pain points, Rma set out to address them through RMa Formulations and Solutions, a multifaceted company that integrates science with tradition to promote holistic wellness. It provides end-to-end solutions and Total Turnkey services across pharmaceuticals, ayurveda, nutraceuticals, cosmetics, food, spices, agricultural products, and veterinary healthcare—with a strong export-oriented vision.
Now entered into Acquisitions & Mergers.
The journey began in 2006 with Atharva Cosmopharmacy, a small proprietary firm started by Rma with just three personal care products—marking the first step toward her vision of creating impactful wellness solutions.
In 2017, the venture was restructured and expanded into Aatharv Cosmetics Pvt Ltd, with over 50 products. It focused on modern packaging, international certifications, and formulation development, laying a foundation for future global aspirations.
On 6th January 2023, the official formation of RMa Formulations and Solutions Pvt Ltd took place, embodying the company’s core philosophy: Real, Magnificent, and Aesthetic—values that now define the brand identity and its mission.
By 2024, the company evolved into a mother-daughter leadership team, with both Rma and her daughter Dr. Akangksha—each medically qualified—focusing on hygiene, quality, and women’s empowerment in the healthcare sector.
Starting a business without a co-founder can be both liberating and challenging. Rma’s entrepreneurial journey was, however, one that unfolded with unwavering support from her family.
“My kids and my husband always played an essential role in crucial time of the business,” she explains. “They stood by me, working late nights, solving problems, and taking risks. Their belief in me was crucial in the early stages. My husband Mahesh is backbone of my success, Son Atharva is coming as second generation Entrepreneur to complete my Vision.”
Her support system not only helped overcome logistical challenges but also reinforced the vision of the company: to create a business that is rooted in integrity, trust, and respect for every individual involved.
At the heart of RMa Formulations is a clear and impactful mission: to provide support and consultation to pharmaceutical Industry while promoting employment and encouraging women entrepreneurs. This mission has only evolved with time, and today, it stands as a beacon of empowerment for women across the world.
Rma’s vision for the company is not confined to local borders. She aims for global reach, with RMa Formulations becoming an internationally recognized brand. She is also committed to empowering MSMEs, helping them achieve sustainable, scalable success, and establishing a hub for integrated pharmaceutical research, development, and manufacturing.
No entrepreneurial journey is without its share of hurdles. For Rma, the biggest challenges arose in two primary areas: finance and marketing. As many founders know, securing the right funding and developing a robust marketing strategy can make or break a business. But Rma met these obstacles head-on, navigating through them with creativity and persistence.
One of the most difficult times came when she and her company were professionally cheated by a most trusted person. This betrayal was a turning point in her journey—one that, despite being painful, helped refine her approach to business.
“That experience taught me the importance of diligence and discernment when associating with new people,” Rma notes, emphasizing that trust should be earned, should not be freely given.
Despite such setbacks, Rma’s proudest moments came from witnessing the resilience of her family. Her daughter Akangksha and son Atharva worked tirelessly alongside the workers to ensure that all orders were completed on time. Her husband, Mahesh, stood as her unwavering pillar throughout the journey—handling challenges with calm strength and supporting her vision when the road was uncertain.
“Seeing my family work day and night with the same passion for the business gave me the strength to keep going,” she says, reflecting on those moments of unity and shared commitment.
When asked about the unique culture at RMa Formulations, Rma answers with a simple yet powerful statement:
“Everyone associated with the company is the most valuable entity.”
This inclusivity and respect for each individual’s contribution foster an environment of collaboration and trust. In her company, the work culture is a direct reflection of the core values she holds dear—teamwork, integrity, and mutual respect.
The company delivers a wide range of services—from R&D and regulatory guidance to digital marketing and private label manufacturing. Its state-of-the-art infrastructure ensures that every product—whether pharmaceutical, ayurvedic, nutraceutical, cosmetic, or veterinary—is created under stringent international standards. Its customization and private label offerings also give client brands a competitive edge.
As with any industry, RMa Formulations is not without its challenges. Traditional marketing methods, though time-tested, have proved to be a hurdle in adapting to the fast-paced, digital age. Despite this, Rma remains optimistic. She is committed to evolving with the times and finding new ways to market her products, all while ensuring that the integrity and values of the company remain intact.
She also continues to invest in advanced R&D, embraces automation, and maintains a commitment to ethical sourcing, eco-conscious manufacturing, and community engagement—especially in women’s empowerment and grassroots development.
Looking ahead, the future for RMa Formulations is filled with promise.
“In the next five years, we aim to be a globally recognized name,” Rma shares, outlining her ambitious plans for expansion.
The company will continue its journey with the goal of providing exceptional products while creating more opportunities for women entrepreneurs across the world.
When asked what advice she would give to aspiring entrepreneurs, Rma’s words are simple but profound:
“Keep faith in your karma.”
This philosophy has guided her through the darkest times and continues to inspire her journey forward. Looking back, Rma acknowledges that there are always lessons to be learned.
“I would have analysed people for their nature & capabilities more thoroughly before associating with them,” she reflects.
Yet, every lesson learned has been a stepping stone toward the greater success RMa Formulations enjoys today.
Rma’s journey is a living example of her belief:
“जितना बड़ा संघर्ष होगा, जीत उतनी ही शानदार होगी”
Her story is one of perseverance, family, and an undying commitment to her vision. Today, RMa Formulations is not just a company—it’s a legacy in the making, driven by one woman’s dream to change the world, one product at a time.
📍 Corporate Office: Navi Mumbai
📞 Phone: +91 7498295531
📧 Email:rma@rmaformulationssolutions.com | rmaketkar@gmail.com
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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