Few businesses successfully preserve tradition while embracing modern consumer expectations. Sunder Group has managed to achieve exactly that under the leadership of Mahender Khurana, whose entrepreneurial journey reflects decades of dedication, innovation and customer trust.

The roots of the business date back to 1975, when Late Shri Sunder Lal Khurana established Sunder Embroidery after retiring from the Indian Air Force. What began as a modest family enterprise gradually evolved into a respected business. In 1993, the family expanded into retail with Sunder Emporium in Chandigarh, and in 2003, Mahender Khurana fulfilled a long-held dream by launching Sunder Jewellers.

The company started with only four employees. Today, Sunder Group has grown into an organisation with more than 170 team members while remaining firmly rooted in family values. Alongside Mahender Khurana, family members including Harjinder Khurana, Gaurav Khurana and the next generation—Kevin, Mehul and Manan Khurana—continue contributing to the company's growth and expansion.

Over the years, the Indian jewellery market has undergone remarkable transformation. Consumers who once viewed jewellery primarily as an investment now see it as a lifestyle statement. Younger buyers are more informed, conduct detailed research before making purchases and seek designs that balance elegance with everyday usability.

Recognising these changing preferences, Sunder Jewellers has consistently expanded its collections to include contemporary designs, lightweight jewellery, bridal collections, men's jewellery and customised creations. The brand combines traditional craftsmanship with modern aesthetics, ensuring that customers across generations find designs that suit their evolving tastes.

For Mahender Khurana, quality and customer satisfaction have always been non-negotiable. Rather than focusing solely on sales, the company has prioritised long-term relationships built on honesty, transparency and personalised service. This customer-first philosophy has helped Sunder Jewellers build a loyal clientele and receive recognition for its commitment to service excellence.

Another defining characteristic of the brand is its design philosophy. Drawing inspiration from jewellery traditions across India, Sunder Jewellers offers collections that cater to diverse regional preferences while maintaining consistent standards of craftsmanship and purity. The company also focuses on delivering exceptional value by offering premium-quality jewellery at competitive prices.

Despite the rapid growth of organised retail and changing market dynamics, Mahender Khurana believes the future belongs to businesses that continue innovating while staying true to their core values. He sees enormous opportunities for jewellery brands that adapt to evolving consumer expectations without compromising authenticity.

Looking ahead, his vision is clear: to establish Sunder Jewellers as one of North India's most respected lifestyle jewellery brands. With nearly five decades of family legacy, a growing leadership team and an unwavering commitment to excellence, Sunder Group continues to strengthen its position in India's jewellery industry while carrying forward the trust built over generations.