Indulge Global, a Goa-based luxury lifestyle concierge startup, has raised $1 million (around ₹8.6 crore) from Gautham Pai and angel investor Nikhil Shettar. The fresh capital is expected to help the company expand its operations, strengthen its workforce and enhance its technology infrastructure as it looks to scale its luxury concierge business.

The funding was announced in January 2025. Funding databases classify the transaction as an early-stage/seed round, with Gautham Pai and Nikhil Shettar listed among the investors.

Founded byKaran Bhangay and Advita Bihani, Indulge Global provides personalised luxury lifestyle and concierge services for high-net-worth and ultra-high-net-worth individuals. The startup has built its business around helping clients access exclusive experiences, travel, hospitality, events, luxury products and personalised lifestyle services.

The company also gained significant visibility after appearing on Shark Tank India Season 4, bringing its luxury concierge model to a wider audience.

Indulge Global Secures $1 Million Funding

The $1 million funding round represents an important milestone for Indulge Global as it looks to move into its next phase of expansion.

According to the company, the fresh capital will be used to drive business expansion, strengthen the workforce and bolster its technology stack. These investments are particularly important for a concierge company because scaling personalised services requires both trained human teams and technology capable of handling a growing number of customer requests.

The funding also comes at a time when India's luxury and premium-services ecosystem is expanding. Rising wealth, international travel and demand for personalised experiences are creating opportunities for businesses that can provide convenience and exclusive access to affluent customers.

For Indulge Global, the funding provides additional resources to expand its presence while continuing to build its technology-led approach to luxury concierge services.

What Does Indulge Global Do?

Indulge Global operates in the luxury lifestyle concierge segment. Instead of focusing on a single category such as travel or hospitality, the company offers a broad range of personalised services designed around the individual requirements of its members.

Its services include personalised travel planning, lifestyle management, bespoke experiences, fine-dining reservations, exclusive events, luxury products, gifting and other specialised requests. The company's model combines human concierge managers with technology to help clients manage their requests.

The company describes its service as a combination of artificial and human intelligence. Its concierge managers work directly with clients, while technology is used to understand customer preferences and make service delivery more efficient.

This combination is particularly relevant in the luxury segment, where customers may expect both speed and highly personalised attention.

From Three Clients to More Than 180

Indulge Global has reported significant growth since launching its concierge business.

According to a January 2025 report, the company grew from serving three ultra-high-net-worth individuals and their families in 2022 to more than 180 clients. This growth demonstrates the company's efforts to establish itself in India's developing luxury concierge market.

The startup has also stated an ambitious goal of serving 12,000 families worldwide, highlighting its intention to build an international customer base rather than limiting its operations to India.

Its early expansion has been supported by a model that combines digital communication with personalised service. Clients can communicate with their concierge teams digitally, including through WhatsApp, while lifestyle managers coordinate the actual fulfilment of requests.

Technology at the Centre of Indulge's Business Model

Technology is becoming an increasingly important part of the luxury concierge industry.

Traditionally, concierge services have depended heavily on personal relationships and human service. Indulge Global is attempting to combine that traditional model with digital tools.

The company has developed its own technology platforms and has also launched the Indulge App, through which users can explore luxury products, experiences and services. The company's technology strategy is intended to make it easier for customers to communicate with concierge teams while enabling the company to better understand customer preferences.

For a business dealing with highly personalised requests, customer data and preferences can be particularly valuable. Understanding what a customer likes, where they travel, what experiences they prefer and what products interest them can allow a concierge team to provide more relevant recommendations.

At the same time, maintaining human involvement remains an important part of the company's proposition. The startup's concierge managers continue to handle requests and provide personalised assistance.

A Different Approach to Luxury Services

Indulge Global's business model reflects a broader shift in the luxury market from simply selling expensive products toward offering experiences, convenience and access.

Affluent customers may already have access to premium hotels, restaurants and luxury products. What becomes valuable is the ability to save time, obtain difficult-to-access reservations, arrange personalised experiences or receive assistance with complex requests.

This is where concierge companies attempt to differentiate themselves.

Indulge Global has positioned its service around this concept by offering customers access to experiences that may otherwise require extensive planning or personal connections. Its services have included everything from luxury travel and fine dining to tickets for international sporting and entertainment events.

Indulge Global's Subscription Model

The startup has also developed membership-based offerings for customers.

According to reporting from January 2025, Indulge Global offered two subscription models: Indulge Blue at ₹50,000 per year and Indulge Global at ₹4 lakh per year. The membership structure allows the company to generate recurring revenue while providing customers with access to different levels of concierge services.

A subscription model can also help concierge companies develop longer-term relationships with customers rather than relying entirely on individual transactions.

For luxury-service businesses, this relationship can be important because customer preferences become more valuable over time. A concierge team that understands a customer's travel habits, dining preferences and lifestyle requirements can potentially provide more personalised services.

Shark Tank India Boosts Indulge Global's Visibility

Indulge Global received additional public attention after appearing on Shark Tank India Season 4.

The television appearance introduced the startup's luxury concierge concept to a much broader Indian audience. While its primary customer base is focused on affluent consumers, the exposure also increased awareness of the company among entrepreneurs, investors and the broader startup ecosystem.

For emerging startups, television exposure can also contribute to brand recognition. In Indulge Global's case, its appearance helped bring greater visibility to a business model that is still relatively specialised within India's startup ecosystem.

India's Growing Luxury Concierge Market

The funding comes against the backdrop of increasing demand for luxury concierge and lifestyle-management services in India.

Concierge companies cater to affluent customers who often have demanding schedules and require assistance with travel, events, dining, shopping and other lifestyle requirements. Business Standard reported in 2024 that concierge services had seen significant growth following the pandemic, alongside rising demand from wealthy Indian customers.

The growth of India's high-net-worth population is another factor attracting businesses to the segment. As more consumers gain the financial ability to spend on premium experiences, there is greater scope for specialised services built around convenience and exclusivity.

However, the market also remains competitive. Indulge Global operates alongside established luxury concierge companies and other businesses targeting affluent consumers.

Competition in the Luxury Concierge Space

India's luxury concierge market includes both specialised concierge businesses and premium services offered by larger companies.

Indulge Global competes with established players such as Quintessentially Lifestyle, Red Beryl and A La Concierge, among others. At the same time, larger consumer platforms have also shown interest in premium concierge services.

In 2025, for example, Swiggy was reported to have been piloting a premium concierge offering called Rare Club, indicating that the concept is attracting interest beyond traditional luxury concierge companies.

This makes differentiation particularly important for startups operating in the segment. Indulge Global's combination of technology, personalised service and access to luxury experiences forms a central part of its strategy.

Why Technology Could Matter for Luxury Concierge Startups

The luxury concierge business has traditionally been highly dependent on human relationships. However, technology can help these companies manage customer information, requests and communication more efficiently.

For Indulge Global, technology can potentially support several parts of the customer journey. Digital platforms can allow members to submit requests, discover products and experiences, communicate with concierge managers and receive personalised recommendations.

Artificial intelligence can also help businesses analyse customer preferences and improve the personalisation of recommendations. Indulge Global has previously described its use of AI to understand customers and assist with everyday requests.

However, the human element remains important. Luxury customers often expect discretion, attention to detail and flexibility when dealing with unusual or highly specific requests. Indulge's model therefore combines digital tools with direct access to concierge professionals.

Fresh Capital to Support Expansion

The latest $1 million investment gives Indulge Global additional capital to execute its expansion strategy.

The company plans to use the funds for expanding its operations, hiring more employees and improving its technology stack.

Hiring will be particularly important as the company expands its customer base. Concierge services require employees who can understand customer preferences, coordinate with external partners and manage requests efficiently.

Technology investment could also help Indulge Global increase the number of customers it can serve without losing the personalised experience that forms the foundation of its business.

Building a Global Luxury Lifestyle Platform

Indulge Global's ambitions extend beyond providing concierge services to Indian customers. The company has stated plans to build a global platform capable of serving thousands of families worldwide.

Its earlier international positioning included services for customers across multiple countries and partnerships connected with luxury hospitality, sporting events and premium brands.

A global expansion strategy could give the company access to a much larger market, but it also introduces operational challenges. Serving customers across different countries requires extensive partnerships, knowledge of local markets and the ability to coordinate services across time zones.

For a concierge company, the quality and reliability of its global network can be just as important as the technology powering its platform.

The Road Ahead for Indulge Global

The $1 million funding round marks another step in Indulge Global's development as it attempts to build a technology-enabled luxury concierge platform.

The company has already expanded its customer base considerably since its launch and has built its proposition around personalised services, exclusive experiences and digital accessibility. The fresh capital could help it increase its workforce, strengthen its technology and expand its operations.

The company's next phase will also test whether it can scale its personalised service model while maintaining the level of attention expected by luxury customers.

As India's affluent consumer segment continues to develop, concierge businesses are likely to increasingly compete around convenience, access, personalisation and technology. Indulge Global's growth strategy places it directly within this evolving market.

Conclusion

Indulge Global's $1 million funding round highlights the growing intersection of technology, luxury and personalised consumer services in India's startup ecosystem.

With the fresh capital from Gautham Pai and Nikhil Shettar, the company plans to expand its operations, strengthen its workforce and invest in technology. Its journey from serving a small number of ultra-high-net-worth clients to building a significantly larger customer base demonstrates the potential of specialised lifestyle services in India's expanding premium-consumer market.

As Indulge Global works toward its international expansion goals, its ability to combine human-led concierge services with technology-driven personalisation will remain central to its strategy. The company's latest funding provides it with additional resources to pursue that vision and compete in India's increasingly sophisticated luxury-services ecosystem.

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