From subconscious rewiring to sustainable business growth, discover the powerful shift behind his global movement.
It’s not every day that you come across a founder whose work doesn’t just teach strategy or mindset but rewires how people perceive reality itself. Meet Shiraz Baboo — multi-award-winning author, international speaker, and Reality Interventionist™, whose transformative methodology is changing the lives of entrepreneurs around the globe.
“I realized that our subconscious beliefs, and the chemical rewards our brains give us for staying stuck, were far more powerful than any strategy or hustle.”
For Shiraz, this isn’t about quick wins or temporary inspiration. It’s about deep, lasting change. That breakthrough insight didn’t just reshape his career; it sparked a movement that now empowers thousands to shift from survival to sustainable success.
The genesis of Shiraz’s company wasn’t a marketing plan or startup accelerator — it was a realization. He saw talented entrepreneurs fall short of their potential due to unseen forces, not lack of skill.
“There was a pivotal moment years ago when I noticed that no matter how hard we worked, we’d find ways to sabotage success unless we changed the underlying patterns.”
This led him to identify Reality Addiction™ — the unconscious attachment to familiar struggle, despite consciously desiring change. That epiphany became the cornerstone of his work: helping entrepreneurs rewrite their subconscious stories to step into power, purpose, and prosperity.
Advice is everywhere. Integration? Rare.
“Programs were either all strategy like marketing or sales or all mindset. Rarely did they combine both in a way that was actionable.”
This insight birthed his flagship programs:
Business Magic
Million Dollar Impact Makers (MDIM)
Designed for coaches and service providers, these programs blend subconscious rewiring with high-level business training.
“We do both, so clients don’t just learn what to do. They actually become the version of themselves who can do it consistently and sustainably.”
The result? Consistent six- and seven-figure growth, expanded reach, and lasting personal transformation.
The journey had its hurdles:
Explaining his approach: Many chased quick-fix tactics. Shiraz had to educate people on the deep integration of mindset and business.
Scaling with intimacy: He built group coaching models and onboarding systems that preserved personal touch.
Letting go of personal involvement: Shiraz shifted his belief that he must personally engage with every participant, unlocking scalable growth.
Boosting visibility: Speaking three times a week for two years made him ubiquitous — and trusted.
“People started saying, ‘Shiraz, I see you everywhere.’ That visibility translated into workshop attendance, brand authority, and ultimately, more sales.”
The turning point was his discovery of Reality Addiction™. Despite progress, clients would revert to old habits. Why?
“The brain becomes chemically addicted to familiar emotions, even if those emotions are negative.”
Shiraz’s new model helped clients detox from struggle and change their emotional baseline, making success sustainable, not situational.
“Over the next five years, we’re scaling our programs and building a global network of certified practitioners through the Energetic Magic Certification Program.”
The goal:
Train thousands in his method
Spark a global movement
Offer advanced trainings, retreats, and deep collaborations
“We’re not just helping people grow businesses. We’re helping them rewrite their reality so their success is aligned, fulfilling, and truly sustainable.”
Shiraz offers grounded advice:
Mindset + strategy = true success
Rewrite the belief that struggle is necessary
Visibility creates trust and momentum
Transformation > Information — alignment is everything
What sets Shiraz apart isn’t just what he teaches — it’s how he lives it. Calm, grounded, and powerfully present, he embodies his mission.
“The life you want is on the other side of the story you keep telling yourself. Change the story, and you change your reality.”
Explore his transformational work:
🌐 Website: energeticmagic.com
🔗 LinkedIn: linkedin.com/in/shirazbaboo
📸 Instagram: @energetic.magic
▶️ YouTube: youtube.com/energeticmagic
Read How to Rewrite Reality, join his signature programs, or catch him live at a transformational workshop.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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