D r. Ketan Vira, a visionary entrepreneur and academic, founded Remark—a menswear brand focused on quality and affordability. His journey from garments to academia exemplifies adaptability, passion, and a customer-first approach, driving Remark’s steady growth.
In the bustling world of startups, few stories are as multifaceted and inspiring as that of Dr. Ketan Vira — a seasoned entrepreneur, educationist, and visionary. From establishing a successful retail business in garments to becoming a Director at a prestigious business school, Dr. Vira’s journey exemplifies passion, adaptability, and a keen eye for opportunities.
His venture, Remark, a private-label menswear brand, redefines affordability and quality in the fashion industry while staying true to its core mission: customer satisfaction.
Dr. Ketan Vira’s career is a rich tapestry of diverse experiences. With academic credentials including a PhD, M.Com, M.A (Economics), M.Phil, and MBA, he has seamlessly transitioned across industries — from retail and manufacturing to real estate and education.
His entrepreneurial journey began with a deep passion for apparel and fashion, leading him to build a thriving garments manufacturing and retail business.
In 2007, an unexpected opportunity led him into the world of academia. What started as a casual interest soon turned into a lifelong passion.
“It was an opportunity which came along, and I seized it,”
— Dr. Ketan Vira
Over the years, he ascended the academic ladder, serving as Head of five departments, Dean of a management college, and now as Director at PHiMSR (Pillai HOC Institute of Management Studies and Research).
Even while excelling in academia, Dr. Vira’s entrepreneurial spirit never waned. He identified a significant gap in the retail market: the untapped potential of private-label brands.
This realization led to the creation of Remark, a registered brand dedicated to delivering high-quality menswear at affordable prices, setting a new benchmark in the fashion industry.
“I found a gap in private-label branding. There was a lot of potential in creating our own brand,”
— Dr. Ketan Vira
Remark’s mission is simple yet powerful:
To offer customers stylish, durable, and affordable menswear while fostering lasting relationships with them.
What sets Remark apart is its unwavering commitment to customer satisfaction. In an industry often dominated by fast fashion and impersonal transactions, Remark prioritizes building genuine, meaningful connections with its clientele.
“Customer relationship was our unique proposition,”
— Dr. Ketan Vira
This customer-first approach has earned the brand a loyal customer base and a reputation for reliability and trustworthiness. Its consistent dedication to quality and affordability has positioned it as a standout player in the competitive fashion market.
Like any startup, Remark faced its share of challenges — from building brand visibility to competing in a crowded retail space.
“There were many challenges, some day or the other. But by overcoming those challenges, our brand got visibility,”
— Dr. Ketan Vira
Dr. Vira’s resilience and problem-solving mindset turned every hurdle into an opportunity. One of the key lessons he learned? The importance of adaptability and staying true to the brand’s core values.
From launching its first collection to establishing a strong retail presence, Remark’s journey has been one of consistent growth. But for Dr. Vira, the brand’s greatest achievement is customer satisfaction.
“Customer relationship brought us a good image and their satisfaction,”
— Dr. Ketan Vira
This focus on customer-centricity has not only driven sales but also built a loyal community of brand advocates.
Remark’s target audience includes men who value quality, affordability, and style. The brand uses a blend of traditional retail strategies and modern marketing to engage its customers effectively.
Looking ahead, Dr. Vira plans to expand Remark’s reach with an omnichannel strategy.
“In the next five years, our goal is to reach as many customers as possible — like e-commerce sites and every store. We are planning an omnipresent channel strategy,”
— Dr. Ketan Vira
Dr. Vira’s vision for Remark is ambitious yet grounded. The brand aims to adopt an omnichannel approach, ensuring its presence across both physical stores and digital platforms.
By leveraging e-commerce and expanding its retail footprint, Remark is poised to become a household name in the menswear industry.
Dr. Vira’s journey is filled with lessons for aspiring entrepreneurs. His top advice?
Embrace opportunities
Stay passionate
Never shy away from challenges
“Basically, it was passion towards apparel and fashion. It was an opportunity which came along, and I grabbed it,”
— Dr. Ketan Vira
He emphasizes the importance of customer relationships and staying true to one’s vision, even during tough times.
Dr. Ketan Vira’s story reminds us that success is not linear. From garments to global education, his journey reflects the transformative power of passion, adaptability, and resilience.
As Remark continues to grow, Dr. Vira remains committed to delivering quality, affordability, and exceptional customer experiences.
With an omnichannel strategy on the horizon and a relentless focus on innovation, Remark is poised to lead the future of menswear.
“Together, let us build upon the legacy of this esteemed institution, fostering innovation, embracing change, and creating a nurturing ecosystem where brilliance thrives.”
— Dr. Ketan Vira
To learn more about Remark and Dr. Ketan Vira’s inspiring journey, connect with him on LinkedIn.
Follow Remark’s evolution as it redefines the future of menswear, one stitch at a time.
Swastik is a seasoned Media and Marketing Expert with a strong background in digital strategy, branding, and content creation. With a passion for innovative marketing solutions, he helps businesses build their presence, engage audiences, and drive growth. His expertise spans across various industries, ensuring effective campaigns that resonate with target markets.
Your email address will not be published. Required fields are marked *
Add a newsletter to your widget area.
Top Stories
