A Humble Beginning
For Shashi Bhushan Singh, the path to entrepreneurship began in a small town in Bihar, far removed from the gleaming offices of the executives he trains today. Born and raised in Nawrangiya, Madhuban, Singh grew up speaking Bhojpuri as his first language. His early ambition was to become a Chartered Accountant, a dream that brought him to Delhi after completing his schooling.
But Delhi was not always welcoming.
“As I was not able to speak English because I speak Bhojpuri as my first language, people used to make fun of my language and my accent,” Singh recalls.
What could have been a crippling setback became the catalyst for transformation. Determined not to let language hold him back, Singh enrolled at the British Council. Over five years, he immersed himself in General English, Spoken English, and Business Communication Skills courses.
The decision not only reshaped his communication abilities but also planted the seed for a venture that would eventually change countless lives.
The Spark Behind Verum Executive Leadership

The turning point came unexpectedly. Singh was preparing for a job interview when the company let him go before he could even prove himself.
“When I was doing my interview my company fired me then I got an idea to start it,” he shares.
That idea evolved into Verum Executive Leadership, a company dedicated to building communication and leadership capabilities for professionals at the highest levels.
Spotting a Gap in the Market
Singh’s insight was simple but profound: communication is not synonymous with English.
“Almost every third person in the world is suffering from lack of communication and soft skills, and they have a misconception that English means communication,” he explains.
This misconception, Singh realized, was leaving professionals — especially in India — underprepared for leadership roles.
With Verum Executive Leadership, he set out to address that gap, focusing not just on language but on the full spectrum of leadership and professional presence.
What Verum Executive Leadership Offers
Today, Singh’s company offers a suite of services that go beyond traditional communication training. Verum specializes in:
- Professional and Leadership Development
- Advanced Communication Skills
- Body Language Mastery
- Skills for Chartered Accountants
The programs are designed for executives, politicians, actors, and corporate leaders who must navigate complex, high-pressure environments where communication can make or break careers.
Challenges in Building Trust

Launching a training business in such a niche market came with its own hurdles.
“The first challenge was to make them realize how these courses can transform their lives,” Singh says.
Convincing professionals — many of whom already occupied positions of influence — that they needed coaching required persistence and proof.
“For a year, it was very difficult,” he admits.
Yet Singh remained undeterred, leveraging his personal story as an example of the transformation that effective communication can deliver.
Breakthroughs and Milestones
While Singh acknowledges the early struggles, his perseverance paid off. Training high-profile individuals across politics, entertainment, and corporate sectors gave Verum Executive Leadership credibility and visibility.
Each success story reinforced his belief in the mission.
Though Singh does not single out one defining milestone, the accumulation of wins — helping executives command a room, enabling politicians to connect more authentically with audiences, and equipping professionals to lead with confidence — marks the quiet but powerful breakthrough that built his reputation.
Looking Ahead: A Bold Vision
Singh’s ambitions extend far beyond one-on-one training.
“I want to build the first Indian business school that is dedicated to Communication Skills, Leadership, and Professional Development,” he says with conviction.
It’s an audacious goal, but one rooted in his lived experience. If Verum began as a response to a personal challenge, Singh now envisions a future where no young professional has to struggle the way he once did.
Lessons for Aspiring Entrepreneurs

Singh’s story offers several lessons for those considering the entrepreneurial path:
- Turn setbacks into sparks. Singh’s company was born from the sting of being fired during an interview. Instead of retreating, he found opportunity in rejection.
- Identify real gaps. His recognition that communication goes beyond English uncovered a widespread need, giving Verum a unique edge.
- Persistence pays off. The first year was tough, but Singh’s belief in his vision helped him weather the challenges.
- Invest in yourself first. By spending five years honing his own skills, Singh built the credibility to coach others.
Final Thoughts
From a small town in Bihar to the boardrooms of India’s leaders, Shashi Bhushan Singh’s journey underscores the transformative power of communication. His story is not just about professional success — it’s about resilience, reinvention, and the courage to turn personal struggle into a platform for impact.
As Singh continues to scale Verum Executive Leadership and build toward his dream of a communication-focused business school, one thing is clear: his work is shaping the leaders of tomorrow.
Connect with Shashi Bhushan Singh
To learn more about Shashi Bhushan Singh and Verum Executive Leadership, visit:
🌐 Website:www.shashibsingh.com
💼 LinkedIn:Shashi Bhushan Singh
📸 Instagram:@suiteshashi
If you’re an aspiring leader or professional eager to elevate your communication and leadership skills, Shashi’s journey is a reminder that transformation begins with a single decision: to invest in yourself.