In a world increasingly mindful of its environmental impact, Riti Singhvee stands out as a 
trailblazer. As the founder of Green Analysis and Packaging (GAP), she’s on a mission to 
revolutionize how businesses approach packaging—by blending sustainability with aesthetics. 
Born from Riti’s deep-rooted passion for sustainability and a keen entrepreneurial spirit, GAP 
Packaging addresses a pressing global issue: the environmental cost of conventional packaging.

“We only have one planet to call home,” she says, “and I wanted to ensure that packaging—
something so ubiquitous—could be part of the solution, not the problem.”

From Europe’s Inspiration to Global Impact

Riti’s journey toward launching GAP Packaging is as compelling as her company’s mission. A 
self-proclaimed sustainability enthusiast, she honed her analytical and strategic skills while 
pursuing a Master’s degree at the University of Manchester. “Seeing the significant role 
sustainability plays in Europe inspired me to align my career with this vital cause,” she recalls. 
Her earlier entrepreneurial venture, Shrew and Whale, also centered on sustainable products, 
setting the stage for her current endeavor.

The spark for GAP Packaging came during her daily encounters with poorly designed, 
unsustainable packaging—oversized boxes, excessive plastic, and non-compostable materials. “It 
made me think: why can’t packaging be both eco-friendly and visually appealing?” This question 
became the foundation of GAP, whose dual mission is to bridge the gap between sustainability 
and design while making eco-conscious choices accessible to businesses of all sizes.

Bridging Gaps, One Box at a Time

GAP Packaging offers a range of innovative products, from biodegradable wraps and compostable 
mailers to cork and mushroom-based packaging solutions. But what sets GAP apart is its emphasis 
on customization and creativity. “Our designs are crafted to reflect each brand’s identity while 
ensuring the materials are planet-friendly,” Riti explains. This dual focus on aesthetics and 
sustainability has made GAP a sought-after partner for industries spanning fashion, beauty, and 
lifestyle.

The startup also addresses a significant market gap: accessibility. “Many small and mid-sized 
businesses struggle to adopt greener packaging due to cost or complexity,” says Riti. GAP solves 
this by offering affordable, design-driven solutions that don’t compromise on quality or creativity.

Challenges and Breakthroughs

Like any entrepreneurial journey, Riti’s path has been fraught with challenges. Balancing 
affordability with sustainability required relentless innovation and material research. Limited 
resources and a small team meant wearing multiple hats—a demanding but ultimately rewarding 
experience. 
One of her proudest moments came when GAP’s packaging was showcased at a major industry 
event. “It wasn’t just admired for its design,” she shares, “it sparked conversations about 
sustainability and circularity. Hearing leaders ask how we achieved this balance was a defining 
moment.”

Driving a Cultural Shift

GAP Packaging isn’t just a company—it’s a movement. As Riti describes it, her team operates 
like a freelance collective, fostering creativity through flexibility. “Titles take a backseat here,” 
she notes. “We’re simply Team GAP, driven by our shared purpose of sustainability and 
innovation.” 
The startup’s culture mirrors its mission: blending creativity with responsibility. This ethos is 
evident in its work on “product passports,” a collaboration with a German partner to provide 
detailed material insights, recyclability, and environmental impact. “We want our clients to 
connect with conscious consumers through transparency and storytelling,” Riti explains.

Eyes on the Future

Looking ahead, GAP Packaging aims to expand its global footprint, push boundaries in material 
innovation, and set new industry standards. The company is working on developing more 
biodegradable and reusable solutions while integrating technology to enhance accountability in the 
supply chain.

In five years, Riti envisions GAP as a hub for creative sustainability—a platform where artists, 
designers, and environmentalists come together to craft packaging that’s as meaningful as it is 
beautiful. “Ultimately, I want GAP to inspire industries to view packaging not as waste, but as an 
extension of their commitment to the planet,” she says.

Advice for Aspiring Entrepreneurs

For those just starting out, Riti offers sage advice: “Start before you feel ready—action breeds 
clarity. Focus on solving real problems and delivering value. And most importantly, know your 
why—it will keep you motivated through the ups and downs.” 
Reflecting on her own journey, she adds, “I wish I had started with a mentor. The right guidance 
early on can make all the difference.”

Conclusion: Sustainability with Style

Riti Singhvee’s story is a testament to the power of purpose-driven entrepreneurship. By 
combining sustainability with design, GAP Packaging is not only reshaping how businesses think  
about packaging but also proving that eco-conscious choices can drive innovation and success. 
To learn more about GAP Packaging and join their mission for a greener planet, visit 
www.gappackaging.com or connect with them on LinkedIn.