From print legacy to SaaS innovation, Ankul Nanavaty’s sprintcart is transforming enterprise customer engagement with vision, grit, and global ambition.
For over two decades, Ankul Nanavaty has led his family’s offset printing business. But behind the printing machines, an idea was quietly taking shape.
“I started working on the early idea of a digital platform in 2012,” he recalls.
That seed of an idea—shaped by market conversations and a deep understanding of customer needs—eventually grew into Sprintcart, a B2B SaaS enterprise customer engagement platform launched in 2022.
Today, after nearly 1,000 days of relentless building and rebuilding, Nanavaty beams with optimism:
“We have just begun.”
A commerce graduate from HR College and a post-graduate from SPJIMR, Mumbai, Nanavaty blends his traditional business experience with a sharp eye for emerging digital opportunities. The leap from print to SaaS was deliberate, built on listening carefully to market needs.
When asked what inspired this new journey, Nanavaty’s answer is crisp:
“Blue Ocean opportunity, client conversations and carefully listening to market voices.”
He noticed a glaring gap—the lack of customer digital engagement tools tailored for enterprises in India.
In a world where 83% of Gen Z prefer a digital-first experience, Sprintcart aims to bridge the divide between brands and their channel partners. It’s not just about engagement; it’s about building deep, meaningful relationships that influence both brand perception and revenues.
At its core, Sprintcart transforms how enterprises connect with their customers and partners. Nanavaty describes it as:
“A B2B SaaS enterprise customer engagement platform that manages distribution and channel partner engagement.”
The platform currently offers 4 products across 7 applications:
Together, these products deliver Awareness, Engagement, Affinity, and Loyalty—all critical to influencing revenue pipelines.
The journey wasn’t easy. Nanavaty is candid:
“Our biggest challenge in the enterprise B2B space is the long gestation in the India enterprise market. The demo-to-cash cycle has been 10–12 months and in some cases 14–16 months.”
Such long cycles often push startups into the “valley of death,” investing heavily while watching cash reserves dwindle.
Instead of seeing setbacks, Nanavaty embraces them as lessons:
“The challenges have taught us to be extremely frugal with our investments… We look at every challenge as an opportunity to learn, re-invent, fix, prove and progress.”
Every startup dreams of the elusive product-market fit (PMF). For Sprintcart, it came with its early customers:
“The biggest breakthrough was getting a PMF with our first 3 customers on an MVP that helped us build a cash reserve to survive two years and build an enterprise version of Sprintcart.”
This milestone not only validated the concept but provided the runway to expand. It enabled Nanavaty to build a 15-member team and onboard an experienced CTO to chart a long-term product roadmap.
Sprintcart isn’t stopping at India. Nanavaty shares his vision:
“We are exploring markets beyond India, like the UAE, Dubai and Singapore. We are also working on a global version of Sprintcart due for release in 2028. This will compete with the best products in the Martech space globally.”
By 2030–31, he envisions Sprintcart as a global leader in customer engagement and marketing communications, with AI at its core.
Nanavaty’s journey offers valuable insights for aspiring founders:
For Nanavaty, entrepreneurship is about grit, survival, and resourcefulness—not glamour.
As Sprintcart continues to evolve, Nanavaty’s story is a testament to patience, persistence, and vision. Balancing a family printing business while scaling a SaaS enterprise, he showcases the power of relevance and reinvention.
His message to entrepreneurs is clear:
“Listen to the market, build for relevance, and never lose sight of cash flow.”
Sprintcart’s journey reminds us that startups are marathons, not sprints—built over years of resilience, belief, and strategy.
Want to learn more about Sprintcart and Ankul Nanavaty’s journey?
Visit the website: sprintcart.in
Connect with Ankul on LinkedIn: linkedin.com/in/ankul-nanavaty-97182a7
Stay tuned as Sprintcart gears up to disrupt the global Martech space and reshape how brands build relationships with tomorrow’s customers.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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