A fintech-led ecosystem revolutionizing how India’s investors, advisors, and brokers connect, collaborate, and grow through compliance-driven digital advisory.
India’s capital markets have been on an extraordinary growth trajectory. Over the past decade, millions of new retail investors have opened trading accounts, drawn by the allure of equity, derivatives, and wealth creation. But with this surge came an alarming pattern: many investors lacked access to credible advice, leaving them vulnerable to misinformation and poor financial decisions.
This reality sparked the vision behind AlphaMarket, a fintech venture created by a team of industry veterans who shared one mission: to bridge the gap between investors, advisors, and brokers through a trusted, compliance-first ecosystem.
AlphaMarket is the brainchild of multiple co-founders who bring together decades of collective experience in P&L management, fintech innovation, and strategic marketing. Among them is Monjit Gogoi, who has built and scaled powerful brands such as Angel Broking, William O’Neil, and Bonanza. His deep involvement in both the broking and advisory ecosystems helped highlight the gaps that needed urgent attention.
Joining him is Amit Achhpal, Co-Founder and Head of Business at AlphaMarket, whose strategic leadership and operational expertise have been central to shaping the company’s growth and partner network.
“From day one, our focus has been on collaboration,” says Amit. “We wanted to build a model where Advisors, Investors, and Brokers don’t just coexist but thrive together.”
But AlphaMarket’s strength lies in the complementary expertise of its founding team. Each co-founder brings a different lens, ranging from compliance and technology to business development and product innovation, ensuring the platform is not just robust, but also future-ready.
This collaborative approach is what shaped AlphaMarket into more than just a marketplace: it became an integrated ecosystem.
“Our mission was clear,” the team explains. “Investors needed credible guidance, Advisors needed scale, and Brokers needed tools to retain clients. AlphaMarket was built to solve all three challenges together.”
The founding team was inspired by a simple but pressing observation: while India’s investor base was exploding, access to verified advisory services was lagging. Most investors relied on unverified influencers, while SEBI-registered experts struggled to gain visibility.
Brokers, meanwhile, were under pressure to compete on pricing without offering structured guidance to their clients.
“That’s when AlphaMarket came alive,” the co-founders share. “A single ecosystem where Investors get credible guidance, Advisors get digital scale, and Brokers can differentiate themselves through advisory-driven engagement.”
This was not a siloed solution; it was an ecosystem designed to bring credibility, accessibility, and scalability to the forefront.
AlphaMarket is India’s first fintech SaaS marketplace that connects SEBI-registered Advisors, Analysts, Investors, and Stock Brokers. Its offerings are tailored to each stakeholder:
A full-stack digital infrastructure with EKYC
Compliance tools
Risk profiling
Client management
Multilingual publishing
Access to diversified portfolios and strategies across equity, F&O, swing, and long-term investing.
White-labeled integrations to embed advisory into their platforms, boosting client engagement and retention.
A multilingual knowledge hub filled with research and financial education resources.
“What makes AlphaMarket unique is that it’s not just a two-sided marketplace, it’s a three-sided ecosystem,” says Amit. “By aligning Advisors, Investors, and Brokers, we’re ensuring that every participant grows in a structured and compliant way.”
Every startup faces hurdles, and AlphaMarket’s journey has been no different. The team points to four key challenges:
Building Trust:
“We had to show that AlphaMarket was not another ‘tips app’ but a compliance-first, SEBI-friendly platform,” recalls Monjit.
Changing Investor Mindsets:
Retail investors were accustomed to free tips. Demonstrating the long-term value of regulated advisory required patience and persistence.
Onboarding Advisors:
Many advisors weren’t tech-savvy, so the team simplified onboarding with plug-and-play solutions.
Broker Collaboration:
Initially seen as outsiders, the team had to demonstrate how advisory-led engagement could help brokers reduce churn and increase volumes.
“Each challenge made us sharper,” Monjit reflects. “AlphaMarket is now the bridge that empowers Advisors to scale, Investors to grow responsibly, and Brokers to strengthen their client ecosystem.”
The defining milestone came when brokers began actively partnering with AlphaMarket. Until then, most traction was from Advisors and Investors. But when brokers saw how the platform could reduce churn, improve client engagement, and enhance credibility, AlphaMarket’s ecosystem vision truly came alive.
“That’s when we knew we weren’t just building a marketplace,” Amit shares. “We were building infrastructure for the future of advisory-led investing, one that supports the entire value chain from advice creation to client retention.”
This moment marked a major inflection point, proving AlphaMarket’s model of collaboration and compliance-first growth.
The future roadmap for AlphaMarket extends far beyond equities. Over the next five years, the company plans to expand into:
Multi-asset classes such as ETFs, bonds, insurance, and even digital assets like crypto.
A Robo-Advisory and Managed Services layer, blending SEBI-registered expertise with automation for cost-effective portfolio management.
International expansion, starting with the UAE in 2026 to serve NRIs and expats, followed by GCC and Southeast Asia.
“In five years, we don’t just see AlphaMarket as a platform,” the founders affirm. “We see it as the global infrastructure for advisory-led investing, connecting Advisors, Investors, and Brokers across asset classes and geographies.”
When asked what guidance they would share with future founders, the AlphaMarket team offers timeless advice:
Solve a real pain point:
Build only if you’re solving a genuine problem people face every day.
Stay resilient when it’s hard:
“Entrepreneurship isn’t a straight line. You’ll face rejection, skepticism, and slow days,” says Monjit.
Think ecosystem, not silos:
“The future belongs to platforms that create value for everyone in the chain,” adds Amit.
And above all:
“Listen to your users — they’ll always show you where the real opportunities lie.”
AlphaMarket’s story is not just about one founder or one idea. It’s about a team that recognized the structural gaps in India’s capital markets and came together to build a holistic solution.
By creating a trusted, scalable, and accessible ecosystem, AlphaMarket is reshaping how investors, advisors, and brokers interact — not only in India, but soon across global markets.
For entrepreneurs, the takeaway is clear: true impact comes from solving problems that matter and building for the entire ecosystem.
To explore AlphaMarket and stay updated on their journey, you can connect with them here:
🌐 Website:thealphamarket.com
💼 LinkedIn:AlphaMarket
📸 Instagram:@the_alphamarket
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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