From rejection to reinvention, Kaushik Prasad Dey built Edu Creative Digication to prove skills matter more than degrees.
When Kaushik Prasad Dey earned just ₹1,500 a month as a logo designer in Kolkata, few could have guessed he’d one day walk the halls of IIT Roorkee and IIM Nagpur, without ever holding an engineering degree. Today, as the founder of Edu Creative Digication (OPC) Pvt. Ltd., Dey is on a mission to ensure that passion, not pedigree, defines opportunity.
“Between 2005 and 2009, the sentence I heard most often was: ‘You’re not a B.Tech. Why are you even trying for the IT industry?’” Dey recalls.
Armed with only a B.Com degree, an insatiable curiosity, and a willingness to work for free just to learn, Dey started as a logo designer making barely enough to cover transportation. Some months, his salary never arrived. But his determination never wavered.
“I took up freelancing projects not for money, but for real learning,” he says. That drive eventually landed him a junior web designer role paying ₹8,000 a month, the first big leap of his career. From there, doors opened to roles at PwC, LearningMate, Cognizant, and Nest Innovative Solutions.
Over 17 years, he worked as everything from software engineer to skill development manager to business consultant. Despite lacking a formal software engineering degree, Dey’s passion became his credential.
After 15 years of proving himself in the industry, he fulfilled two long-held academic dreams:
“Degrees open doors, but skills keep them open.” — Kaushik Prasad Dey
The idea for Edu Creative Digication wasn’t born from a business plan — it was born from rejection.
“They told me, ‘You’re not eligible. You’re not from an engineering background.’ I walked out that day angry, not at them, but at a system that measures talent only by degrees,” Dey explains.
Years later, with global corporate experience and academic credentials, Dey was ready to give back.
“Coming from a rural part of Kolkata, I know what it feels like to lack access to quality learning, not because of talent, but because of financial and situational limitations. I promised myself that if I ever got the chance, I’d create a space where learning is truly industry-oriented, practical, and hands-on.”
That promise became Edu Creative Digication (OPC) Pvt. Ltd., a skills-first learning and IT solutions company designed to bridge the gap between academic education and real-world employability.
Over nearly two decades in IT, Dey observed a persistent mismatch between classroom education and job market expectations.
“Most fresh graduates had theoretical knowledge but lacked the hands-on skills needed to deliver from day one,” he notes.
“We’re not just creating certifications, we’re creating careers.”
Like many bootstrapped startups, Edu Creative Digication began with limited resources. Scaling without compromising quality was the biggest hurdle.
“Every rupee we earned was reinvested into better training programs, skilled trainers, and developing digital products for clients,” Dey shares.
Despite challenges, belief in the mission kept them moving forward. “Every student placed, every business helped, every skill transformed — that’s proof we’re on the right path.”
“We stopped thinking of ourselves as just an edtech company and started building an ecosystem where individuals can learn, businesses can grow, and technology bridges the gap.”
Looking forward, Dey envisions Edu Creative Digication as a global ecosystem for dynamic skill development.
“In five years, we want to be recognized as a leader in AI-driven, adaptive learning.”
Kaushik Prasad Dey’s journey offers key takeaways:
“Passion beats limitation, every single time.”
✨ Ready to future-proof your skills? Keep an eye on Edu Creative Digication — where education meets execution, and where passion, not pedigree, determines your path.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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