In a bustling café in Ahmedabad back in 2012, a young barista named Mitesh Diyora stood behind the counter, crafting coffee with care and soaking in the ambiance of people connecting over cups of warmth. What began as a humble job soon brewed into a burning ambition. Today, that very passion has evolved into Coffee King—a growing café chain with a bold mission: making premium coffee culture accessible to everyone.
“I fell in love with the café vibe—seeing people happy, spending quality time, celebrating life,” Mitesh reflects. “That experience sparked the idea of building my own space.”
From barista to founder and CEO of CK F&B Pvt. Ltd., Mitesh’s entrepreneurial journey is one of grit, growth, and grounded vision.
Founded in 2015, Coffee King was born out of a clear market gap: a lack of affordable cafés offering a high-quality experience. While premium coffee spots catered to a niche clientele and low-cost alternatives often sacrificed ambiance or taste, Mitesh envisioned a third option—a community-centric café with great vibes and even better value.
“We built Coffee King to fill that space—great coffee, welcoming ambiance, and value for money,” he explains. And it’s working. Today, the brand operates three cozy lounges and a kiosk in Surat, offering not just coffee, but an experience that keeps customers coming back.
At Coffee King, the menu is as thoughtfully curated as the atmosphere. Specialty coffees, rich shakes, indulgent desserts, and a creative fusion of dishes like sizzlers, pasta, and pizza are all part of the spread. But what truly sets the brand apart is its focus on balance—between taste and affordability, innovation and consistency, individual customers and broader community engagement.
“First and foremost, we offer a good place,” Mitesh says. “It’s a space to meet, unwind, and feel welcome. That’s the heart of what we do.”
The brand’s central kitchen, managed under CK F&B Pvt. Ltd., ensures consistent quality across all outlets. It even supports other cafés by preparing their recipes daily—an initiative that earned Coffee King government recognition as a startup.
As with any startup, the early days were anything but easy. “Gaining trust was the biggest challenge—and it takes time and patience,” Mitesh admits. He overcame it through a steadfast commitment to quality and responsiveness. Listening to customer feedback and continuously improving service helped build not just footfall, but loyalty.
The turning point came when repeat customers started bringing friends—and then, business inquiries followed. “When people started showing interest in franchising, we realized Coffee King had real potential as a brand,” he shares.
That realization led to a more ambitious roadmap: scaling from a beloved local brand to a nationwide name.
Looking ahead, Mitesh has a clear goal—100 outlets in 5 years. But he’s not just chasing numbers. “Our goal is to build a long-term, sustainable brand with outlets that deliver real value to customers and solid returns to investors.” This growth will be fueled by franchising, strategic partnerships, and a deep commitment to operational excellence. Mitesh’s extensive hands-on experience—having worked across every level of café operations—gives him a unique edge in understanding what makes a food venture successful on the ground.
His leadership doesn’t end with Coffee King. Mitesh also co-founded Ashchems.in, a chemical export company, and contributes to FineThread, a fabric manufacturing firm. And in the F&B space, he serves as Co-head of the National Restaurant Association of India’s Surat Chapter, offering mentorship and driving community dialogue.
True to its community-first approach, Coffee King has also opened its doors as a venue for workshops and events. Whether it's a yoga session, an art class, or a startup seminar, the café offers a cozy yet professional atmosphere, equipped with high-speed internet, AV facilities, and flexible seating.
“It’s about more than food or drinks—it’s about creating a place where ideas can grow and people can connect,” says Mitesh.
Having walked the path from employee to entrepreneur, Mitesh has a grounded perspective for others just starting out: “Be patient. Stay consistent. Deliver value. And always listen—whether it’s your team or your customers, feedback is fuel for growth.”
His story is a testament to starting small but thinking big, grounded in the belief that strong businesses are built with heart, hustle, and human connection.
As Coffee King prepares for national expansion, Mitesh remains laser-focused on maintaining what made the brand special to begin with—community warmth, quality offerings, and a vibe that feels like home.
“I want Coffee King to be the people’s brand—simple, scalable, and community-first,” he reiterates.
With a clear vision and an unshakable foundation, Coffee King is poised not just to scale but to lead a new wave of café culture in India—where every cup tells a story, and every outlet feels like your local favorite.
Follow Mitesh Diyora and his journey, discover Coffee King locations, or explore franchise opportunities through the links below:
🌐 Website: coffeeking.in
🔗 LinkedIn: Mitesh Diyora
📸 Instagram: @mitesh.diyora
Whether you’re an aspiring entrepreneur, a coffee enthusiast, or someone looking to host your next event in a warm, creative setting—Coffee King welcomes you.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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