From Kerala’s TV sets to global PR stages, Jishnu Laxman blends storytelling, AI, and strategy to redefine branding through White Paper.
In today’s fast-evolving media and marketing landscape, where creativity meets technology, few founders have managed to fuse storytelling, strategy, and artificial intelligence as seamlessly as Jishnu Laxman.
The Founder and CEO of White Paper, an AI-powered PR, branding, and marketing agency headquartered in Kerala with operations in Bangalore and Dubai, Jishnu is redefining how brands communicate — leveraging creativity, insights, and cutting-edge AI tools to create measurable impact.
Jishnu’s professional journey began in television — first as an Assistant Producer at Amrita TV, and later as a TV Producer with the Sun TV Network, contributing to popular Malayalam entertainment channels such as Surya TV and Kiran TV.
He played key roles in producing and managing a range of non-fiction and film-based television programs, as well as large-scale televised events, gaining hands-on experience in storytelling, audience engagement, and production management.
This foundation in television gave him a deep understanding of content psychology and brand communication, shaping his transition into PR and marketing.
The idea for White Paper™ was born from Jishnu’s experience in film marketing.
“I realized that emotional storytelling in cinema could transform how brands communicate,” he recalls.
The agency’s first paying client came from the film industry — a small-scale producer who entrusted him with PR for a film release. Instead of relying on paid promotions, Jishnu built a campaign centered on narrative and emotional connection.
The result? Digital traction that exceeded expectations, creating early credibility for White Paper™.
Over time, White Paper™ expanded beyond film campaigns to offer branding, digital PR, influencer marketing, political campaigns, celebrity PR, and AI-powered marketing solutions.
White Paper™ provides end-to-end PR, branding, and marketing services, including:
What sets the agency apart is its fusion of human creativity and AI-driven insights. Using advanced analytics, the team measures audience sentiment, predicts trends, and optimizes campaigns — while keeping storytelling at the core.
“PR isn’t just about media coordination or posting content,” Jishnu explains. “It’s the bridge between perception and growth. When data meets intuition, real brand magic happens.”
Starting White Paper™ wasn’t easy. Coming from a middle-class background with no investor backing, Jishnu had to build from scratch — competing with established agencies under tight budgets.
Then came the pandemic. Projects were canceled, and the future looked uncertain. But Jishnu turned adversity into opportunity — using downtime to rebuild, integrate AI tools, and expand digital capabilities.
This transformation helped White Paper™ evolve from a small PR firm into a globally trusted AI-powered creative agency serving clients across India, UAE, Australia, and the GCC.
The toughest period was during the pandemic, when scaling while staying creative seemed impossible.
“It wasn’t luck — it was survival, consistency, and belief that creativity backed by technology could rewrite our story,” Jishnu recalls.
Key milestones include:
Despite the success, Jishnu says,
“I didn’t just build a company; I built a family that believes in what we do.”
One of Jishnu’s core beliefs is that creativity alone isn’t enough.
“PR connects publicity, branding, and marketing into one ecosystem that shapes how the world sees you.”
He also challenges the fear that AI will replace human creativity.
“AI doesn’t replace storytellers — it empowers them. It helps creative minds understand audiences better, work smarter, and make impact measurable.”
An early and defining decision was prioritizing people over profit. Instead of chasing growth, Jishnu focused on a small, dedicated team.
“If you take care of your people and your work, growth will take care of itself.”
Jishnu envisions White Paper™ as a globally recognized AI-powered PR, branding, and marketing company where creativity, technology, and storytelling converge.
In the next five years, the agency aims to:
“Our mission is to redefine PR — not noise, not vanity, but real impact and relationships that last.”
Most agencies separate PR, branding, and marketing, leading to fragmented campaigns. White Paper™ integrates data, strategy, and storytelling for measurable, scalable, and emotionally resonant campaigns.
“We’re not just doing PR — we’re engineering growth through communication.”
“Start before conditions are perfect,” Jishnu advises. “You don’t need a fancy background — just fire in your heart and patience till the world notices.”
Stay connected with White Paper™:
Jishnu Laxman’s journey from a television producer to the CEO of an AI-powered PR and marketing powerhouse is a story of resilience, innovation, and vision.
From a rented studio in Kerala to a footprint across continents, White Paper™ is proof that heart, hustle, and technology can turn small beginnings into global success.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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