How an Alibag-based cosmetologist built an ethical, science-led practice focused on patient trust, confidence, and long-term care.
In smaller towns, trust is earned gradually. Patients do not walk into a clinic only seeking solutions for visible concerns. They come carrying uncertainty, emotional fatigue, and years of unaddressed discomfort. In Alibag, Dr. Rehana Pathan Ghatte has built her practice by recognising this reality and responding to it with care.
As a certified cosmetologist and the founder of Dr Rehana’s Skin Hair Laser & Slimming Clinic, she represents a thoughtful approach to aesthetic and dermatological care—one where science, empathy, and ethics work together. Her clinic is not driven by trends or quick promises. It is grounded in evidence-based practice, patient education, and long-term outcomes. For Dr. Rehana, aesthetic medicine is not about altering appearances. It is about restoring confidence and helping people feel at ease in their own skin.
Long before she began treating patients, Dr. Rehana understood what it felt like to sit on the other side of the consultation table. As a young woman, she struggled with acne at a time when access to the right treatment and guidance was limited. That experience gave her an early awareness of how deeply skin concerns can influence confidence, self-worth, and emotional well-being.
That early empathy was later shaped by an experience that tested her both physically and emotionally. In 2017, Dr. Rehana underwent surgery for a tumour. What followed was not just physical recovery, but a prolonged phase of anxiety and depression that lasted nearly seven years. Living through this period deepened her understanding of how closely physical health and mental well-being are connected, and how isolating a long recovery journey can feel.
This phase quietly reshaped the way she practices medicine today. She became more attentive to the emotional weight patients may carry alongside visible concerns, whether it is fear, distress, or loss of confidence. For Dr. Rehana, effective treatment is never limited to procedures or prescriptions. It begins with listening, reassurance, and honest guidance. Her own experiences reinforced a belief that now defines her work: healing is most meaningful when the mind and body are addressed together.
When Dr. Rehana began her practice over twelve years ago, Alibag primarily had conventional dermatology clinics. Aesthetic medicine was still unfamiliar and often misunderstood. Rather than choosing between dermatology and aesthetics, she saw the need to integrate both through a medically responsible approach.
She introduced cosmetic treatments supported by dermatological science, ensuring safety, suitability, and credibility. She also pioneered structured body therapies for weight management in the region, offering patients science-backed alternatives to unsafe or misleading practices. This integration allowed patients to access advanced care without compromising medical integrity.
Today, Dr Rehana’s Skin Hair Laser & Slimming Clinic offers a comprehensive range of medically guided services. These include acne and acne scar management, pigmentation disorders, anti-ageing treatments, advanced hair fall therapies, laser hair reduction, skin rejuvenation procedures, and structured weight-management programs.
What truly sets the clinic apart is its customised approach. Treatments are never standardised. Over the years, the clinic has continuously upgraded to evidence-based technologies, including advanced laser platforms, energy-based devices, and combination protocols. Procedures such as microneedling, chemical peels, and regenerative therapies are selected based on individual needs, skin type, and long-term safety.
Each treatment plan begins with detailed evaluation and counselling, with the goal of delivering meaningful, sustainable improvement rather than short-term results.
Beyond patient care, Dr. Rehana is also one of the directors of Dermagen Plus, a platform dedicated to brand development and product solutions for doctors and professional setups.
Through Dermagen Plus, she supports practitioners in developing doctor-trusted, science-backed skincare products, including white-label and build-your-own-brand solutions. The platform also assists clinics with system development, workflow optimisation, and patient-first practices, helping bridge clinical excellence with sustainable business growth.
Product development brought new challenges. Creating formulations that doctors trust requires close involvement in ingredient selection, formulation stability, safety standards, and regulatory compliance. Dr. Rehana remained deeply involved in every stage, refusing to compromise on scientific integrity. This commitment resulted in products that professionals recommend with confidence.
One of the earliest challenges was building awareness in a region where aesthetic medicine was still emerging. Financial returns were slow in the initial years because Dr. Rehana prioritised patient education, counselling, and transparency over quick cosmetic outcomes.
Her growth relied largely on word-of-mouth referrals, making every patient experience critical. She positioned herself as a trusted family doctor, offering honest advice even when a procedure was not required. Another challenge was staff training, ensuring that every team member followed the same ethical standards and communication practices. Continuous training became essential to maintaining consistency and trust.
A major milestone came when Dr. Rehana began using social media as an educational tool. Managing it independently, she focused on medically accurate and ethical content without promotions or paid collaborations.
This approach resonated strongly with younger audiences. It allowed her to build trust at scale, strengthen word-of-mouth referrals, and grow organically. Her digital presence reflected the same values patients experienced within the clinic.
Over the next five years, Dr. Rehana plans to deepen her focus on evidence-based treatments at her clinic, with special emphasis on psychodermatology and patient-centred care. Her aim is to help patients achieve long-term results through thoughtful interventions supported by detailed case-taking and personalised protocols.
Through Dermagen Plus, she plans to expand support for doctors and professional setups by offering ethical brand development, clinic systems, and long-term growth guidance. Education remains central to both ventures, particularly mentoring young doctors in holistic care, ethical practice, and sustainable reputation building.
Dr. Rehana believes purpose should always come before profits. Trust is built through transparency, ethics, and consistency. Challenges are inevitable, but patience, continuous learning, and principled work create lasting success.
LinkedIn:https://www.linkedin.com/in/dr-rehana-pathan-g-972b3b27
Instagram:https://www.instagram.com/drrehana.p
Facebook:https://www.facebook.com/share/1GzN8QUrvh
Dr. Rehana’s journey stands as a reminder that when care is guided by integrity and empathy, growth follows naturally.
Passionate about driving impactful digital marketing strategies, I have honed my skills over 5 years in the industry, primarily through my roles at Quantel and Startup Times. At Quantel, I served as a Digital Marketing Specialist, where I successfully led campaigns that increased website traffic by 50% and improved conversion rates through targeted SEO and PPC strategies. Collaborating closely wit
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