Empowering creativity through authentic storytelling, House of Qissa blends film, branding, and strategy to craft meaningful, purpose-driven narratives.
In a country bursting with talent and stories, yet crowded with fleeting trends and transactional creativity, House of Qissa emerges as a beacon of authentic storytelling and meaningful brand experiences. Founded in 2023 by Shoheb Bhagwani and Pragya Paramita, the company has rapidly carved a niche in the creative industry by combining film production, brand strategy, marketing, social media, and PR into one seamless creative ecosystem.
At its heart, House of Qissa is not just a production house; it’s a creative atelier, a space where ideas are nurtured, stories are crafted with precision, and every narrative — whether a commercial, a reel, or a feature film — is executed with passion and purpose. The company embodies the philosophy that storytelling is both an art and a system, blending creativity with strategy, aesthetics with analytics, and imagination with execution.
The story of House of Qissa begins with its Co-founder, Pragya Paramita, whose journey is as compelling as the stories she now helps tell. A graduate of Hindu College, University of Delhi (2016) with a degree in English (Hons), Pragya’s foundation in literature and writing shaped her creative instincts early on.
After graduation, Pragya moved to Mumbai, drawn by the city’s vibrant film ecosystem and the promise of turning her passion for storytelling into a profession. During this period, she worked as a freelancer with top production houses like Excel Entertainment and Maddock Films, wearing multiple hats across production, acting, and creative consultation.
Her journey reflects a blend of the traditional and modern: the rigor of classical arts intertwined with the fast-paced demands of contemporary digital content.
“I have always tried to don various hats and prove myself as a ‘Jack of all trades, master of some,’” Pragya says. “For me, the essence of storytelling lies not just in crafting a narrative, but in understanding how it resonates, how it connects, and how it can be shaped ethically and aesthetically.”
Every startup has its moment of inspiration, and for House of Qissa, it began with a serendipitous friendship. Pragya met Shoheb on her very first film set. What started as a creative camaraderie soon transformed into a shared vision — a desire to build an organization where they could tell their own stories, set their own standards, and shape narratives that mattered to them.
Later, Divya Sethi joined as the third partner and co-founder, bringing expertise in strategy, branding, and marketing. Together, the trio expanded House of Qissa from a production house into a full-fledged creative atelier.
House of Qissa’s first paying client came organically — a founder of a quizzing app searching for a creative agency that could build a brand from scratch. HOQ offered marketing, social media, PR, and film production under one roof, with authenticity and passion driving every proposal.
“It was proof that if you approach clients with honesty, passion, and a clear vision, people believe in you,” Pragya says. “Storytelling isn’t just about visuals or words — it’s about connection, trust, and authenticity.”
House of Qissa integrates multiple facets of the creative industry into one ecosystem, ensuring clients receive cohesive, end-to-end solutions.
“Our goal is to be a creative powerhouse,” Pragya explains. “Every service connects seamlessly, making life easier for clients while maintaining transparency, accountability, and cultural relevance.”
Running a startup is never easy. The House of Qissa team faced challenges — from funding constraints to building trust in a competitive market.
“It’s been two years since founding House of Qissa, and nothing has been easy,” Pragya admits. “Every day is a learning curve.”
Despite personal and professional hurdles, the team persevered with collective strength and resilience. Pragya also challenges the stereotype that producers are not creative, emphasizing that today’s producers must blend artistic sensibility with business acumen.
From day one, the company has valued freedom, respect, and collaboration. Team members are encouraged to think independently, contribute ideas, and question assumptions.
“We don’t believe in herd mentality,” Pragya emphasizes. “Every thought counts, every idea is respected.”
This ethos extends to clients — honesty and deliverable integrity have become the foundation of long-term partnerships.
“The recognition isn’t about fame — it’s about the tangible impact and credibility we’ve built through persistent effort and authenticity.”
Pragya envisions House of Qissa evolving into a global creative powerhouse, producing integrated brand campaigns and feature films while expanding into international markets.
“We want to shape narratives that matter — combining strategy, creativity, and cinematic execution into a model that’s sustainable, ethical, and impactful.”
In an industry often criticized for overpromising and under-delivering, House of Qissa differentiates itself through honesty, transparency, and reliability.
“Being known as an honest organization that delivers on commitments is a huge achievement,” Pragya says. “It’s the foundation of trust, which is as valuable as the stories themselves.”
“If you have business partners, choose people you trust like family. Entrepreneurship is a daily commitment — it’s a marriage of shared dreams.”
Her words encapsulate not only entrepreneurial wisdom but also empathy and leadership — essential elements for success in creative fields.
From a small production house to a full-fledged creative atelier, House of Qissa stands as a testament to vision, passion, and perseverance. The company bridges creativity and strategy, serving as a trusted partner for brands and storytellers alike.
In an era dominated by fleeting trends, House of Qissa reminds us that storytelling is timeless, integrity is priceless, and creativity thrives where passion meets purpose.
Co-Founder: Pragya Paramita
Company: House of Qissa
Founded: 2023
Instagram:@houseofqissa | @pragyaaaparamita
LinkedIn:Pragya Paramita
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
Your email address will not be published. Required fields are marked *
Add a newsletter to your widget area.
Top Stories
