Jaipur, known for its timeless tradition in jewellery making, serves as the backdrop for the inspiring journey of Jayesh Bihani, a visionary entrepreneur transforming the jewellery industry with his brands, Live some Indiaand Carat For You. From navigating the challenges of a pandemic-hit job market to establishing two unique brands, Jayesh’s story is one of resilience, strategy, and innovation.

A Vision Born Amidst Uncertainty

Jayesh completed his Master’s in Business Administration from ICFAI Business School, Pune, in 2020, just as the first wave of COVID-19 disrupted the world. In a highly competitive job market, he secured a role as a Digital Marketing Executive at a US-based startup. Over the course of 2.5 years, he worked diligently, eventually managing campaigns with a $10,000 monthly budget. This experience honed his expertise in branding, digital marketing, and customer behavior—skills that would later become instrumental in his entrepreneurial journey.

While working remotely, Jayesh spent time observing the bustling business environment at Gopal Ji Ka Rasta, Jaipur’s iconic jewellery hub. Although his father’s business dealt in Seedlac, the area’s rich tradition in jewellery-making sparked his curiosity. As he noticed the challenges middle-class families face due to soaring gold prices, he identified a gap in the market for high-quality, affordable yet premium artificial jewellery. This observation, coupled with his drive to create something of his own, planted the seeds for Live Some Indiain April 2023.

Crafting a Dual Vision

Live Some Indiawas born with a mission to empower Indian women through elegant and affordable jewellery. The brand’s offline presence in Jaipur’s historic Johari Bazaar allows customers to experience its offerings firsthand, while its online platform ensures accessibility for a broader audience. Jayesh’s vision is to redefine artificial jewellery by focusing on premium-quality designs, “Gold Jayasi Dekhne Vali Jewellery.”

Complementing his domestic venture, Jayesh launched Carat For You, a brand tailored for international markets, including the USA, UK, Australia, and UAE. Specializing in 925 Sterling Silver Jewellerywith Moissanite and Natural Gemstones, Carat For You embodies accessible luxury. Through its online store, caratforyou.com, the brand caters to discerning customers seeking timeless craftsmanship and modern design directly from the manufacturing unit.

Both brands reflect Jayesh’s commitment to quality and customer satisfaction. While Live Some Indiabridges tradition and modernity for Indian consumers, Carat For Youbrings elegance and affordability to a global audience.

Overcoming Challenges with Determination

Jayesh’s journey hasn’t been without hurdles. Building two distinct brands required navigating several challenges:

• Finding and Retaining Talent: In today’s competitive market, hiring skilled and loyal professionals is costly and time-consuming. Jayesh’s focus on fostering a collaborative and growth-oriented work culture has been key to overcoming this obstacle.
• Disrupted Supply Chains: The jewellery industry’s unorganized sector posed significant challenges. Manufacturers often bypass wholesalers and retailers, selling directly to consumers at near-production costs. This market transparency disrupted traditional supply chains, requiring Jayesh to devise innovative strategies to maintain quality and affordability.
• Emotional and Social Pressures: Starting a business often invites comparisons and judgments, and Jayesh’s journey was no exception. He faced skepticism from those measuring his growth against traditional benchmarks. However, his resilience and belief in his vision helped him overcome these challenges.

Despite these obstacles, Jayesh’s unwavering dedication to his goals has driven the growth of both brands, earning trust and loyalty from customers worldwide.

Pioneering Projects and Customer Excellence

One of Jayesh’s most remarkable achievements was designing a custom necklace for a prominent US businessman. Crafted from 18K white gold and featuring a rare, high-quality gemstone, the project showcased the exceptional craftsmanship and attention to detail that define Carat For You. The process involved meticulous sourcing of materials and precise execution, setting a new standard for personalized, luxury jewellery.

For Live Some India, Jayesh is focused on reshaping the artificial jewellery market by curating collections that blend affordability with premium quality, “Gold Jayasi Dekhne Vali Jewellery.” The brand’s vision is to empower women with jewellery that enhances their confidence and style without straining their budgets. This approach has resonated deeply with customers, solidifying the brand’s reputation in a cluttered and unorganized market.

Leadership Fuelled by Collaboration

As a young entrepreneur, Jayesh brings a dynamic and adaptive approach to leadership. He believes in fostering a workplace culture that values creativity, flexibility, and collaboration. By encouraging his team to share ideas and providing opportunities to grow, he ensures that innovation thrives across all levels of his organization.

Work-life balance is another cornerstone of Jayesh’s leadership philosophy. While he recognizes the occasional need for extra effort, he prioritizes creating an environment where his team feels motivated and valued. This balance not only enhances productivity but also drives long-term loyalty and commitment.

Looking Ahead

The future for Jayesh’s brands is filled with exciting possibilities. For Live Some India, the focus is on expanding the inventory to include a wider range of Premium Artificial & Fashion Jewellery, catering to the evolving tastes of Indian consumers. Additionally, Jayesh plans to strengthen the brand’s online presence, making it even more accessible to customers across the country.

The introduction of personalized jewellery options is a key initiative for Carat For You. By allowing customers to design pieces that reflect their unique preferences, the brand aims to deepen its connection with its global audience. This move aligns with Jayesh’s vision of making luxury jewellery both accessible and personal.

A Source of Inspiration

Jayesh’s journey is a powerful reminder that success is built on resilience, strategic risk-taking, and a willingness to learn. From identifying market gaps to building two thriving brands, he exemplifies the spirit of modern entrepreneurship. His advice to aspiring entrepreneurs is simple yet profound: Take risks, stay committed, and never stop learning.

Beyond building businesses, Jayesh is driven by a desire to create opportunities for future generations. His vision extends beyond immediate success to leaving a lasting legacy—a testament to the power of perseverance and innovation.

To explore Premium Artificial & Fashion Jewellery collections, visit Live Some India. Shop Kundan & Polki Jewellery, Diamond (AD) Jewellery in Necklaces, Rings, Earrings, Pendants, Bracelets, and Hair Jewellery.

To explore 925 Sterling Silver Jewelleryin Moissanite and Natural Gemstones, visit Carat For You. Shop Rings, Earrings, Pendants, and Necklaces, with the option to Customize Jewellery.

Connect with him on LinkedIn: Jayesh Bihani.

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