A rowa Webtech, founded by Manali Soni and Jenis Shah in Ahmedabad, is transforming digital marketing with AI-powered solutions, client-centric values, and full-stack services.
In Ahmedabad's thriving tech ecosystem, a remarkable entrepreneurial partnership is making waves. Manali Soni and Jenis Shah, the visionary co-founders behind Arowa Webtech, have built more than just another digital marketing agency—they've created a comprehensive digital transformation powerhouse.
Named after the auspicious Arowana fish, believed to bring prosperity and good fortune, their company embodies this symbolism by helping businesses flourish in the digital realm. What began as a modest home-based operation during the pandemic's challenging days has evolved into a full-fledged agency serving diverse industries with cutting-edge digital solutions.
Manali Soni's path to becoming CEO began with her Computer Engineering degree, which laid the foundation for her technical expertise. Her early career as an Android developer gave way to a passion for digital marketing, where she quickly earned recognition as Ahmedabad's “Social Media Ki Rani” (Queen of Social Media). This title wasn't merely honorary—it reflected her proven ability to generate tangible business results through innovative social media strategies.
Jenis Shah brought complementary strengths to the partnership. His dual role as an Assistant Professor in Computer Engineering and part-time project manager provided invaluable experience in both technology and team leadership. “Teaching helped me develop the patience to explain complex concepts,” Jenis reflects, “while managing development teams taught me how to deliver projects efficiently.”
Their professional partnership, strengthened by their personal relationship, created the perfect synergy for Arowa Webtech’s success. The pandemic, rather than being an obstacle, became their opportunity to reimagine how businesses could thrive digital
The inspiration for Arowa Webtech came from recognizing a critical market need. “We kept encountering businesses that had been let down by subpar digital services,” Manali explains. “Many had invested substantial amounts in websites that failed to perform or marketing campaigns that delivered no results.” This consistent pattern of disappointment in the market convinced them that there was space for an agency that prioritized quality above all else.
Their company name reflects this commitment to excellence. Just as the Arowana fish is prized for bringing good fortune, Arowa Webtech positions itself as a catalyst for business success in the digital world. “We’re not satisfied with just meeting expectations,” Jenis states. “Our goal is to consistently exceed them and become recognized as Gujarat’s premier digital solutions provider.”
What truly distinguishes Arowa Webtech is its holistic approach to digital transformation. The agency offers an integrated suite of services that addresses every aspect of a business's digital presence.
Their digital marketing services go beyond basic social media management to include sophisticated performance marketing strategies and innovative influencer collaborations.
In the branding domain, they provide complete solutions from initial research and positioning to developing comprehensive identity systems. Their technical offerings encompass dynamic website development, cutting-edge CGI advertisements, and professional video production.
Perhaps most valuable is their strategic consulting, helping businesses navigate digital transformation with customized roadmaps and AI integration strategies.
“We approach each client’s needs comprehensively,” Manali emphasizes. “Whether it’s a local business needing its first website or an established company looking to reinvent its digital strategy, we have the expertise to deliver transformative results.”
The journey wasn't without significant obstacles. Establishing credibility in a market wary of digital service providers proved particularly challenging. “Many clients came to us with stories of being burned by previous agencies,” Manali recalls.
To overcome this skepticism, they implemented a client-centric approach focused on transparency and measurable results.
Manali’s active participation in BNI (Business Network International) proved instrumental in building trust. Through countless one-on-one meetings and consistent follow-ups, she demonstrated their commitment to client success. “We didn’t just sell services,” she explains. “We built relationships and showed clients exactly how we would help grow their businesses.”
Internally, scaling operations presented another hurdle. As their client base grew, maintaining quality across projects became increasingly complex. Their solution was to develop proprietary management systems that streamlined workflows and ensured accountability. “Our in-house tracking system became the backbone of our operations,” Jenis notes. “It allows us to maintain our standards while scaling up.”
Arowa Webtech’s growth trajectory is marked by several notable achievements. From initially offering basic social media services, they’ve expanded to serve clients across 45 different industries, a testament to their adaptability and broad expertise.
Their portfolio now includes over 80 successfully completed website projects, with 45 active ongoing client relationships.
Perhaps most impressive has been their ability to evolve based on client needs. “We didn’t plan to offer CGI animation or complete branding services initially,” Jenis admits. “But when clients needed these capabilities, we developed them.” This responsiveness has allowed them to become a true one-stop solution for digital needs.
Looking ahead, Arowa Webtech has ambitious plans to cement its position as an industry leader. Their five-year roadmap includes achieving an ₹18 crore turnover and expanding their team to 50 skilled professionals. International expansion is also on the horizon, with plans to serve global clients.
Technology will play a central role in this growth. “We’re investing heavily in AI capabilities,” Jenis reveals. “From automated brand audits to predictive analytics for marketing campaigns, we’re building the tools that will define the future of digital marketing.”
Reflecting on their journey, Manali and Jenis offer valuable advice for new entrepreneurs:
Client Relationships Are Everything: “In service businesses, your reputation is your most valuable asset. Always under-promise and over-deliver.”
Adaptability Drives Growth: “Be prepared to pivot when opportunities arise. Some of our most successful services emerged from client requests we hadn’t originally planned to offer.”
Systems Enable Scaling: “You can’t grow sustainably without robust processes. Invest in systems early, even if it slows initial growth.”
Arowa Webtech’s story exemplifies how vision, perseverance, and adaptability can transform challenges into opportunities. From humble beginnings to becoming one of Gujarat’s most promising digital agencies, their journey inspires both entrepreneurs and businesses alike.
As Manali eloquently puts it:
“We’re not just helping businesses survive in the digital ocean—we’re helping them ride the biggest waves to success.”
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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