Building the world’s most trusted B2B marketplace with AI, blockchain, and transparency to empower MSMEs and redefine trade with trust.
In today’s hyper-connected yet fragmented business ecosystem, one factor consistently determines success or failure in B2B trade: trust. For millions of MSMEs in India and across the globe, unreliable marketplaces, weak governance, and opaque credibility checks often result in losses, inefficiencies, and missed opportunities.
Enter Surechain, a 2025-founded venture on a mission to build the world’s most trusted and transparent B2B marketplace ecosystem. At the helm are Srikanth Akula (Founder & CEO) and Krishna Swarup (Co-founder & Chief Products & Technology Officer). Their combined expertise blends governance-scale architecture with product and technology leadership to redefine trust in trade.
Before founding Surechain, Srikanth served as Director of State Enterprise Architecture at ePragati, Government of Andhra Pradesh, where he led digital transformation across 34 departments and 700+ citizen services.
His contributions included platforms like the myAP Portal, which streamlined access to essential services. With a TOGAF certification and extensive IT architect experience, he also contributed to Aadhaar services and large-scale cloud/mobile applications.
The spark for Surechain, however, came from a personal business setback. While trading electrical and house-care products,
Srikanth experienced how lack of trust and governance in B2B marketplaces caused inefficiencies and losses.
“I knew this was a burning problem that couldn’t be solved by traditional offline relationships or outdated credit checks,” he recalls. “That’s when the idea of Surechain was born—an AI and blockchain-enabled trust ecosystem designed for MSMEs.”
Unlike traditional B2B platforms that act as digital classifieds, Surechain is a unified ecosystem built on an AI-powered Trust Score that verifies and dynamically evaluates businesses in real time.
Key Differentiators:
For MSMEs, Surechain is not just another marketplace—it’s an enabler of growth, trust, and resilience.
Like many deep-tech ventures, Surechain faced funding hurdles. Investors were cautious, and due diligence cycles were lengthy. Srikanth and Krishna relied on incremental progress and traction.
Despite setbacks, early adopters and competition wins validated the concept. In October 2024, Surechain was officially formed and soon after secured 3rd place at the APTA Kayalst pitching competition.
By early 2025, Surechain had:
A common misconception is that MSMEs don’t need advanced technologies like blockchain or AI.
Srikanth disagrees: “Most MSMEs lack networks or formal credit histories. Blockchain provides immutable credibility, while AI offers dynamic risk assessment. Together, they democratize trust.
The team adopted sustainable growth strategies instead of rapid scaling:
This disciplined approach balanced efficiency with scalability.
From concept in June 2023 to beta launch in under two years, Surechain’s progress reflects resilience and collaboration.
Each small win—from acquiring a first paying customer to positive user feedback—reinforced the belief that Surechain is solving a real problem.
By 2030, Surechain aims to:
Unlike growth-at-any-cost startups, Surechain is committed to profit-first, sustainable growth.
Srikanth shares key lessons:
“The journey is hard, but authenticity and persistence resonate with people—and ultimately build success.”
In under two years, Srikanth Akula and Krishna Swarup transformed a personal challenge into a pioneering venture reshaping B2B trade.
Surechain is more than a marketplace—it’s a trust ecosystem blending technology, empathy, and disciplined growth. For MSMEs, it unlocks potential, builds transparent markets, and makes trust the currency of trade in the digital era.
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
Your email address will not be published. Required fields are marked *
Add a newsletter to your widget area.
Top Stories
