Teester - Platform engages clients to make tributes about items they love

French founder Julien Chevalier burned through 15 years in retail — during which the web based business scene changed emphatically. With the ascent of web-based entertainment and video stages, individuals started depending on item audits from individual clients rather than messages from the actual organizations. Julien saw this very close in his past job as Director of Ads MarketPlace at Cdiscount, one of the biggest online business locales in France, where items with video audits drove more deals. This prompted Julien's moment of realization: why not engage purchasers to make their own video tributes about the brands they utilize consistently? Julien multiplied down on his thought in 2016 by sending off his startup Teester with his accomplice and CTO Matthieu Charron. Teester is a stage that assists brands with driving more deals with trusted, genuine, and drawing in recordings made straight by their clients. Teester assists brands with distinguishing the right clients, and afterward assist them with making great recordings with smoothed out, simplified devices and programmed altering and enhancement heated in.Today, this 40+ individual startup is the main client created video stage in France, with huge desires for the worldwide market. Top brands and retailers are utilizing Teester to convey client video audits, including Disney, Decathlon, MAC Cosmetics, ManoMano, Petit Bateau, and Somfy. As Julien puts it, purchasers have turned into the "experts of correspondence, data, and innovation."

Indeed, even as the world ground to a halt in the midst of the pandemic in 2020, Julien saw the requirement for Teester to more readily support clients and brands. "During COVID-19, online business turned into the principal channel to purchase items and administrations for customers in lockdown," he said. "With stores shut and no salesman to exhort clients, video turned into a key dynamic device for online purchasers. We really saw a spike in retail video sees, with a 59 percent expansion on item pages, video exhibitions, and Youtube during the principal month of the pandemic."

In 2019, the Teester group was chosen by Google's MarTech Partnership Development Program in Europe to investigate how Google items could assist the startup with scaling. From that point, Teester joined the Google for Startups Cloud program, which gave customized specialized mentorship and item support as well as $100K in Google Cloud credits to speed up their development. Google specialists acquainted the Teester group with a guaranteed accomplice (SFEIR) to assist with modernizing their framework, and business warning to assist with opening much more credits in the wake of moving on from the program. "We gained some significant knowledge from Google for Startups — the Google group assisted us with pursuing the right item decisions," reviews Teester CTO Matthieu Charron. "Google for Startups Cloud Program is an incredible program for any organizer who necessities to get their business going with amazing assets and counsel."

Teester actually utilizes a variety of Google items to fuel their development, from Google Workspace for group coordinated effort to Firebase to store client recruits. They likewise influence an assortment of Google Cloud contributions; specifically, Google Kubernetes Engine (GKE) helped the group redesign and increase their foundation. GKE flawlessly connects to Cloud SQL to robotize every one of their reinforcements and limit increments while safely putting away all of their business information. furthermore, they depend on Google Cloud Content Delivery Network (CDN) to convey content anyplace on the planet.

Equipped with individuals and items he wants, Julien's fervor for what's in store is tangible: "Teester began a long time back with only a thought. Today a group of 40 energetic individuals are cooperating to develop our item which is presently utilized by significant brands all over the planet. Uniting these individuals and seeing where we are today — and where we need to be tomorrow — that is the most amazing aspect of being a business person."