How Peter England became a trusted brand in India?
One of the most believed brands in the Indian market, 'Peter England' was set up in 1889 in Londonderry, Ireland. The brand is claimed by Madura Fashion and Lifestyle (the Country's biggest clothing producer) and A Division of Aditya Birla Fashion and Retail Limited.
It was begun during the Boer battle in 1889, to give British warriors the fine nature of Khaki Trousers. During the amplifying and consuming their business, they begin finding the new market where they can spread their underlying foundations. Peter England came to India in 1997 and a couple of years after the fact in 2000, Aditya Birla Group obtained this Brand.
It is attempted by Madura Fashion and Lifestyle(the Country's biggest attire creator) and Mr Ashish Dikshit is the CEO of the organization. It has Headquartered in Bangalore and Karnataka. Enrolled Address is Madura Fashion and Lifestyle Plot no 56 Regent Gateway Doddanakundi town Kiadb Industrial Area ITPL Road, Bangalore, Karnataka 560048 India.
After a timeframe, Peter England became the main menswear brand of the organization. Which made it the most believed brand in India and It additionally begins developing rapidly outside India. The brand was recorded in the best 5 most confided in brands in the attire classification for 7 continuous years.
It has an immense chain of sources and a colossal market in various urban communities and towns. It is covering 150 towns and urban communities, 700+ Brand sources, and 3000+ Multi-brand sources. It has a colossal client base of 4 million individuals.
They are managing some top-notch clothing items. Top wear (Men-Shirts, T-shirts), Bottom Wear (Innerwear, Trousers and Chinos, Shorts and Jeans), Sets(Ethnic and Loungewear), Accessories (Tie, Belt, Wallets, Sunglasses, Pocket square, Cravat, and Combo pack ), Layers(Suits, Blazers, Sweatshirts, Jackets, and Sweaters) and Footwear (Formal, Casual).
Peter England essentially centred around the common labourers and Corporate areas. These days they are additionally zeroing in on a mass class or general class since they have begun there an extraordinary assortment of Casual and everyday wear.
They have won endless Awards and few are the main ones, ET Brand Equity in 2014 for Most Trusted brand for the seventh Consecutive Year, AFO (Asia Retail Congress) in 2015 for the Best innovation Initiative Implementation, Customer Loyalty Summit 2017 for the Best client relationship the board program and Flipkart (Fashion Conclave 2017) for the Best Performing Brand In Men's formal Casual wear.