Two young founders from Jaipur are transforming how Indian businesses think about branding by prioritizing clarity, strategy, and long-term identity building.
In a world where most young graduates chase stable jobs, two brothers from Jaipur chose a very different path. Advat Krishna Khandelwal, 21, an Electronics and Communication Engineering graduate from BIT Mesra, and his elder brother, Anant Krishna Khandelwal, 23, a Computer Science Engineer from the same university, grew up with a deep love for design and creativity.
Their journey began at Delhi Public School in Jaipur, and over the years their shared curiosity evolved into something bigger than they had ever imagined.
Advat always knew he wanted to build something of his own, so he decided not to sit for campus placements. Anant spent a year in the corporate world where he learned the value of structure, systems and clarity. Eventually, they combined their strengths and mindset to create Artifexx Designs, a clarity-first brand strategy, design and systems consultancy that is slowly redefining how Indian brands approach identity and long-term growth.
Their spark came from a moment of observation. Advat discovered that a major Indian EV project had hired a UK-based consultancy for branding. It raised a simple but powerful question:
Why were Indian brands looking outside India for creative clarity?
And why were most local agencies offering only template-based design with no strategic backbone?
That question became their mission.
Artifexx Designs was born in winter 2024 with a goal that felt both ambitious and necessary. They wanted to build a consultancy that could give Indian brands the same level of thought, depth and intentionality seen in leading international firms.
Instead of shortcuts, they chose research and structure. Instead of rushing to design, they built a framework that starts with strategy and clarity.
But the early days weren’t easy. They struggled with limited resources, countless rejections, and founders who didn’t yet believe in long-term brand thinking. There were months when projects were uncertain, and the only thing holding everything together was their belief in clarity-first branding.
Their first major breakthrough came when they worked with the founders of Zari. Through simple conversations, they explained why brand systems matter far more than visuals. The founders resonated with their thinking and gave them their first high-value project. That trust became the foundation on which Artifexx stands today.
Since then, they have worked with founders across fashion, wellness, architecture, real estate, hospitality, AI and tech, building a reputation for clarity-driven branding across multiple cities.
Artifexx Designs is a brand consultancy built around strategy, identity and systems thinking. Their offerings include:
They build identity systems, not isolated visuals.
No templates. No shortcuts.
One of the biggest challenges they faced early on was not competition but conditioning. Many Indian founders still believe branding can wait, that visuals matter more than strategy or that templates are good enough.
These ideas limit businesses without them realising it.
No. Even when people chose shortcuts and resisted long-term thinking, they stayed committed to their mission. Clarity has always been their foundation.
In their first year, they expanded from Jaipur to working with founders across major Indian cities while also gaining international clients who admired their structured, clarity-first approach.
The brothers see Artifexx Designs growing into one of India’s most respected brand consultancies. Their larger mission is simple:
Instead of Indian companies going abroad for branding, they want global brands to come to India for clarity, structure and design excellence.
The brothers share simple advice:
Artifexx Designs is a clarity-first brand strategy, design and systems consultancy that helps founders build structured, memorable and globally competitive brands.
Website: [Artifexxdesigns]
LinkedIn: [Anant Krishna Khandel]
Instagram: [Artifexx, Advat Krishna Khandelwal, Anant Krishna Khandelwal]
I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a
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