Abha Singhal From Modeling to a Rs 50 Crore Success Story with Khichdi Express
In the realm dominated by tech startups and app-driven ventures, the rise of a multi-crore business empire around a simple dish like khichdi might raise eyebrows. However, Abha Singhal's journey from personal struggles to entrepreneurial triumph, leading a company valued at Rs 50 crore, epitomizes the potency of perseverance, resilience, and innovative vision.
From Hardships to Ambition:
Abha's early years were fraught with challenges. The pain of her parents' divorce at the tender age of 12 steered her life towards hostels and boarding schools, devoid of the warmth of a family home. Financial constraints compelled Abha to leave her home with minimal belongings, finding solace in a friend's rented apartment and making ends meet with limited resources. Despite the adversities, Abha's academic prowess secured her a partial scholarship for an MBA in London.
A Tryst with Modelling:
Returning to India, fate led Abha into the world of modeling. She graced advertisements for renowned brands like Samsung, Cadbury, and Kalyan Jewellers. However, after three years in the glamour industry, Abha realized the fleeting nature of a modeling career and craved for sustainability.
The Birth of 'Khichdi Express':
A serendipitous conversation reignited Abha's love for khichdi. Disregarding skeptics, she took a leap of faith in 2019 and launched "Khichdi Express" in Hyderabad with a modest investment of Rs 3 lakh and a team of two. Abha's vision extended beyond serving traditional khichdi; her outlets tantalized customers with innovative khichdi flavors and local delicacies. Embracing online platforms like Swiggy and Zomato amplified the reach of her delectable offerings. Amidst the COVID-19 pandemic's turmoil, Khichdi Express emerged as a beacon of hope, providing free meals to those in need.
A Future, Bigger and Brighter:
In just four years, Abha transformed her startup into a Rs 50 crore enterprise, with aspirations to double its size. With outlets spanning across various cities, Khichdi Express boasts an array of diverse khichdi flavors. Abha envisions elevating Khichdi Express into a global brand, akin to industry giants like McDonald's and KFC.
Abha Singhal's journey from adversity to triumph exemplifies the essence of entrepreneurship—fueled by passion, innovation, and unwavering determination. Her story not only redefines India's comfort food landscape but also serves as an inspiration for aspiring entrepreneurs across the globe.
