Breaking the Sound Barrier

When Ashwin Mulchandani set out to transform how India listens to music, he wasn’t chasing noise—he was chasing nuance. In a country familiar with audio giants like JBL, Bose, and Yamaha, Ashwin saw an overlooked opportunity: to elevate the Indian audio experience with luxury brands that had never set foot on local soil.

“There’s a whole world of incredible audio engineering out there that India hasn’t experienced yet,” he says. “I wanted to change that.”

Today, Ashwin is the founder of Prince AV Concepts, a thriving company that has been pioneering high-performance audio solutions in India for over 15 years. His mission? To blend luxury, innovation, and accessibility—and to put India on the map for premium, immersive sound.

The Man Behind the Mission

Ashwin’s passion for audio isn’t just professional—it’s deeply personal. With a sharp business sense and a keen ear for quality, he’s spent years navigating the complexities of a niche market, introducing Indian consumers to brands like James Loudspeaker, Procella Audio, and REL Acoustics.

“Like most entrepreneurs, I faced several challenges early on—limited awareness, resistance to premium pricing, and the uphill task of building credibility in a niche market,” he recalls.

Rather than rushing growth, Ashwin invested in relationships, trust, and education—helping both dealers and customers understand what made these luxury brands exceptional. Slowly but surely, his strategy paid off.

From Obscurity to Recognition

Back in the early days, Indian consumers were largely unaware of anything beyond the mainstream.

“People didn’t have access to the finest global audio brands or truly immersive sound experiences,” says Ashwin.

That awareness gap became the catalyst for launching Prince AV Concepts. The company’s offerings are far from ordinary. From invisible speakers that blend into walls to cinema-grade subwoofers, Prince AV Concepts curates a portfolio that caters to both the discerning audiophile and the design-conscious luxury homeowner.

Standout Brands Under Their Belt:

• James Loudspeaker – Custom audio solutions engineered for seamless integration and sonic excellence.
• Procella Audio – Power-packed, reference-grade sound for home cinemas.
• REL Acoustics – Globally renowned subwoofers that bring depth and precision.
• OSD Audio – High-performance audio for both indoor and outdoor spaces.
• Stealth Acoustics – Speakers that vanish into your walls, delivering audio magic without visual clutter.

“We don’t just sell audio products; we bring world-class listening experiences to India,” Ashwin affirms.

The Power of Persistence

One of the biggest turning points came with strategic partnerships.

“When we partnered with global audio giants like Procella Audio and James Loudspeaker, it was a game-changer,” says Ashwin.

These collaborations elevated their brand and gave access to some of the most respected, high-performance audio products in the world.

Building a reliable supply and support network in a market unfamiliar with these products was another challenge. Ashwin overcame it through persistence, quality service, and a fierce commitment to after-sales support.

“That made a huge difference—every successful installation became a word-of-mouth campaign,” he explains.

Fifteen years in, Prince AV Concepts is not just surviving; it’s thriving—a rare feat in a niche industry where many startups fizzle out.

Setting the Stage for the Future

Looking ahead, Ashwin has big plans—and they’re all about scale and impact.

“We plan to open up new markets within the country and build a stronger, wider dealership network to make high-end audio more accessible,” he shares.

This includes:

• Expanding into tier-two cities
• Collaborating with more global brands
• Enhancing their footprint in luxury residential and commercial spaces

At the core of this expansion is a consistent mission:
To enhance how India experiences sound.

Whether it’s a private home theater, a high-end hotel, or an architectural marvel, Prince AV Concepts aims to lead the sonic transformation.

Lessons from the Journey

For aspiring entrepreneurs, Ashwin’s journey is rich with takeaways:

1. Find the gap and fill it with passion – He identified a void in luxury audio and pursued it relentlessly.
2. Trust takes time – Building credibility with new, unfamiliar products required consistency and education.
3. Partnerships are powerful – Collaborations with international brands elevated both perception and product quality.
4. Support sells – After-sales service isn’t a luxury—it’s a necessity in building long-term trust.
5. Stay rooted in your mission –

“It’s not just about selling hardware,” Ashwin emphasizes. “It’s about delivering unforgettable listening experiences.

Final Note: Turn Up the Volume

Ashwin Mulchandani is a founder who didn’t just want to sell better sound—he wanted to reshape how India listens, experiences, and appreciates audio. With a crystal-clear vision and a drive to educate and inspire, he’s doing just that.

Whether you’re an audio enthusiast, a tech-savvy homeowner, or an entrepreneur seeking inspiration, Ashwin’s story is a reminder that innovation often begins with a single question:
What if we could do better?

And at Prince AV Concepts, the answer has always been:
We will.

Follow the Sound

To explore more about Ashwin’s work and the future of luxury audio in India, connect with him and Prince AV Concepts through the links below:

• 🌐 Website: www.princeavc.com
• 🔗 LinkedIn: Ashwin Mulchandani
• 📷 Instagram: @princeavc
• 📧 Email: ashwin@princeavc.com
• 📞 Contact: +91 99309 91466

Ready to elevate your audio experience?
Prince AV Concepts is turning up the volume on what’s possible—one installation at a time.