The nuances of Vriddhi
Vriddhi provides a conducive learning platform and helps MSMEs to digitize themselves for the business prospects. In addition to this Walmart is pushing forward women entrepreneurs with their business schemes in this critical predicament.
At a time when business and productivity are affected adversely worldwide, the startup Walmart Vriddhi launched in December 2019 is doing a commendable job in digitising the ease of doing business.
The digitisation is lifting the setback these businesses had been going through. By setting up a digital platform for learning and feedback, the e-institute based programme has reached its zenith in the field of education. In the wake of 'Make in India,' the programme has taken initiatives to meet the market demands and make the business progressive.
Women entrepreneurs have ameliorated by joining hands with the Vriddhi programme. Mala Awasthy who runs Kesri Transcontinental offers varieties of cushions, home furnishings, luxury beddings and linens. With the support of Vriddhi programme, it is now engaged in selling its products to domestic and international markets in the Middle East and other Asian countries. Mala managed to sell 15 products on Flipkart during the Covid season.
The e-learning modules provided by Walmart are excellent tools to inflate business growth. Delhi based Babita Gupta started an independent business of Sarangi creations. During the pandemic, she received a high demand for masks which she sold on Flipkart boosting her business. The Vriddhi programme widened their business horizon by employing more and more women and raising it to a new level altogether.
