A revenue-first approach to CRM, automation, and AI that helps businesses fix broken sales processes, improve forecasting, and drive predictable growth.
In a world where companies invest heavily in tools but still struggle with sales, forecasting, and customer journeys, one entrepreneur decided to take a different approach. Krishna Shroff, Founder of Unleash Tech Worx, built his venture with a simple belief: technology should create revenue, not confusion.
With more than 30 years of experience in technology sales, Krishna spent decades watching businesses buy software that never delivered the results they expected. He saw leaders frustrated with broken sales processes, inconsistent pipelines, and low CRM adoption. The pattern was the same everywhere. Companies had the tools, yet their revenue engine was still blocked.
So in 2022, he launched Unleash Tech Worx to solve this problem once and for all.
Rather than identifying himself by titles, Krishna describes himself by the challenges he solves. His focus is clear. He helps companies build strong sales, marketing, and CRM operations. Instead of looking at automation through a technical lens, he approaches everything from the revenue side.
He does not look at fields, workflows, or integrations first. He looks at the sales process, the customer journey, the friction points, and the lack of discipline that slows revenue down.
He has dedicated his work to fixing the problems that truly matter. Low CRM usage. Missing forecasting. Manual work that wastes hours. Confused lead journeys. And most importantly, systems that look good on paper but fail in real-world execution.
He uses HubSpot and AI not as tools, but as vehicles that support the business strategy. This is what sets him apart. His goal is simple. Diagnose the real issue. Design a scalable solution. Implement something teams can actually use every single day.
For Krishna, the motivation was born from repetition. He had witnessed too many companies struggle with the same pattern. Leaders kept hearing promises from implementation partners, but their revenue problems stayed exactly the same.
The problem was never the tool. It was the gap between business needs and technical execution.
This frustration pushed him to build a company that approaches automation from a business-first mindset. He wanted to bring clarity where most partners brought complexity. He wanted to show companies that revenue transformation begins with process transformation.
His first paying client came from this exact clarity. They were tired of technical implementations that did not change anything. Krishna reframed everything around revenue processes and outcomes. The clarity clicked. The client signed immediately. That moment validated his idea and set the foundation for Unleash Tech Worx.
Unleash Tech Worx is a CRM consulting and revenue operations company. They offer:
What makes them different is their approach. Most companies implement tools. Krishna and his team fix revenue processes first and then build automation around them.
Their systems are designed to deliver real outcomes:
Instead of talking about features, he talks about what blocks revenue and how to remove that friction permanently.
Building this company did not come without obstacles. One of the toughest challenges was shifting clients from a tool-first mindset to a revenue-first mindset. Many leaders believe buying a CRM will magically fix their sales discipline. Krishna had to educate them that tools only amplify the problems that already exist.
Another challenge was differentiation. The market is full of technical service providers. Everyone promises implementation. Few solve the actual revenue issues. Krishna overcame this by positioning himself clearly as a partner who solves business problems. Technology is simply the method.
Building credibility without a big brand was also difficult in the beginning. Krishna overcame this by going deep with the first set of clients. He focused on delivering unmatched value. He fixed problems they did not even know existed. The impact was so strong that referrals became his biggest growth channel.
Like most founders, Krishna faced moments of doubt. There were months when prospects only wanted the cheapest implementation and were not ready for strategic work. It made him question his approach.
But what kept him going was the impact he witnessed. Teams who never used their CRM suddenly started relying on it daily. Leaders who struggled with forecasting started trusting their numbers. Companies with no process suddenly had clarity.
That impact reminded him why he started. It became his motivation to push forward even when things were tough.
The biggest misconception in the industry is that software alone can fix sales problems. It cannot. A CRM will not create discipline. Automation will not fix confusion. Tools only magnify the weaknesses in a system.
Krishna believes the real value lies in strong revenue processes. When the process is clear, technology becomes powerful. When the process is broken, technology becomes noise.
This belief is at the core of how Unleash Tech Worx operates.
The turning point came when Krishna decided not to position the company as a technical implementation vendor. Instead, he positioned it as a revenue focused consulting practice that uses technology as a tool.
This decision changed the type of clients he attracted, the value he delivered, and the reputation the company built. It helped him stand out in a crowded market and moved Unleash Tech Worx into the strategic partner category.
Several milestones stand out in his journey so far:
These milestones represent impact, and impact is what drives Krishna the most.
Krishna wants to build a high impact revenue operations and AI practice that simplifies business growth. Five years from now, Unleash Tech Worx will be a specialised consulting firm with productised services, repeatable revenue frameworks, and AI driven automation systems.
His focus will remain the same. Business first. Technology second. Always.
The gap today is very clear. Companies buy tools but do not fix their processes. Most partners implement features, but they do not fix revenue bottlenecks.
Krishna solves this through a simple approach:
This approach brings measurable outcomes, not just software usage.
Krishna’s advice is straightforward and powerful. Build for the problem, not for applause. Stay obsessed with solving a real pain point. When you do that, the right clients and the right opportunities will follow naturally.
Website: www.unleashtechworx.com
LinkedIn: https://www.linkedin.com/in/krishnashroffk/
Instagram: https://www.instagram.com/unleashtechworx/
Mirza Ali Danyal, co-founder of **Startup Times**, brings energy, vision, and a wealth of experience to the world of media. With a Master's degree and a deep understanding of the industry, Danyal leads his team in crafting authentic, dynamic content that empowers startups. His innovative leadership drives the agency’s success, inspiring creativity and growth at every turn.
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