Auklet: Transforming Everyday Lives with Innovative Consumer Tech Accessories

Auklet, a leading brand in consumer electronics, excels in providing innovative tech accessories inspired by the agile seabird it’s named after. Co-founded by Srinivas Rao Vishnubhotla, whose 25 years of experience in major tech companies like Samsung and Logitech drive the brand, Auklet aims to simplify and enhance digital experiences. The company's commitment to quality and innovation ensures products that meet and exceed consumer needs. With plans for groundbreaking new categories, Auklet continues to revolutionize the market. Srinivas's passion for innovation and resilience underpin the brand's ongoing success and future growth.

Auklet: Transforming Everyday Lives with Innovative Consumer Tech Accessories


Auklet, a dynamic brand in the consumer electronics space, has quickly established itself as a frontrunner in providing innovative tech accessories. The name "Auklet" is inspired by a seabird known for its agility and navigational prowess in challenging environments, qualities that perfectly embody the brand's ethos. With a vision to simplify and transform everyday lives, Auklet’s products are designed to inspire and delight consumers in their digital experiences. 

Founder's Journey and Vision 

Srinivas Rao Vishnubhotla, the co-founder and CEO of Auklet, brings over 25 years of rich experience in the consumer tech and retail markets. His career journey includes pivotal roles at renowned companies like Samsung Electronics, Reliance Retail, and Logitech Electronics, where he last served as Country Head for India and SAF Markets. This extensive background provided Srinivas with a deep understanding of the industry's nuances and the consumer's evolving needs. His entrepreneurial spirit led to the creation of Auklet, a brand that mirrors his expertise and vision in delivering cutting-edge solutions. 

The Essence of Auklet 

Auklet stands out in the market due to its unwavering commitment to quality and innovation. The brand aims to empower customers with products that streamline both professional and leisure activities. From portable and durable accessories to versatile tech solutions, Auklet ensures that each product enhances the user experience by addressing inherent unmet needs. 

Innovative Offerings and Future Plans 

Auklet’s unique approach stems from a profound understanding of consumer preferences and a commitment to continuous innovation. The brand is currently working on several new categories that promise to revolutionize the tech accessory market. While specifics remain confidential, customers can look forward to groundbreaking products that will further simplify and transform their digital lives. 

Founder’s Motivation and Challenges 

Srinivas’s motivation to start Auklet came from his extensive experience in the consumer electronics space and his keen observation of consumer preferences and unmet needs. Despite being in the early phase of the startup, he embraces challenges with a laser focus on long-term goals and a commitment to overcoming obstacles step by step. 

Personal Insights and Professional Philosophy 

Beyond his professional endeavors, Srinivas finds rejuvenation in playing squash and exploring the mountains, reflecting his adventurous spirit and drive. He believes in loving one’s work, building trust within the team, and persevering through challenges. His passion for innovation and commitment to transforming everyday lives are the driving forces behind Auklet’s success. 


Auklet is more than just a brand; it is a testament to the power of innovation and strategic foresight. Under Srinivas Rao Vishnubhotla’s leadership, Auklet continues to inspire and delight consumers with tech accessories that simplify and enhance everyday life. As the brand evolves, it remains steadfast in its mission to bring innovative solutions to the market, embodying the spirit of agility and reliability that defines its namesake.  

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