Meet Oussama Ghanmi - The founder and CEO of DinMO

Paris-based DinMo was founded to help advertising groups access and utilize their first-party information, without the requirement for specialized ability or coding.

Meet Oussama Ghanmi - The founder and CEO of DinMO

Parisian startup DinMo is determined to assist nontechnical groups with bettering access information, and partake in the advantages of information driven choices. At first focusing on advertising groups, the SaaS startup has quite recently tied down €1.6 million to speed up item improvement.

Information driven choices are for the most part acknowledged as the best ones with regards to business. While there are presently various instruments following information, gathering it uniting everything, it's one more story with regards to really get to the information and utilizing it successfully.

Paris-based DinMo was founded to help advertising groups access and utilize their first-party information, without the requirement for specialized ability or coding. The startup has quite recently tied down €1.6 million to grow.

Founder and CEO Oussama Ghanmi: "We are determined to democratize information access and use for business clients so they can assist their organizations with performing better. To demonstrate our item market fit, we chose to begin by making the most adaptable and simple to-utilize apparatus to oversee and enact client crowds for promoting groups."

The Details :

  • €1.6 million pre-seed round drove by Seedcamp
  • Kima Adventures, Motier Adventures and Financière Holy person James likewise took part
  • Business holy messengers including Amirhossein Malekzadeh (cofounder of Logmatic) and Stéphane Duty (Founder and Leader of Labelium) joined as benefactors

Making esteem from information without code

Founded in 2022 by Oussama Ghanmi, DinMo was laid out in light of Oussama's direct experience working with clients. Ousamma recognized that advertising groups progressively required admittance to a simple to-utilize answer for have the option to access and utilize their client information across the entirety of their actuation stages.

"I worked for a worldwide clothing brand on building an information stage on Snowflake. Toward the finish of the task, somebody from the showcasing group requested that I add a table on a dashboard so he could extricate the information in a CSV record, then, at that point, construct a few crowds out of it. He was additionally transferring these crowds physically to publicizing stages consistently. It didn't seem OK, and I quickly saw a chance to expand on top of the stockroom an answer for non-specialized groups to interface their datawarehouse to all their enactment devices."

DinMo is starting by aiding promoting groups - a companion generally affected by changes in the publicizing business and generally vulnerable to changes in information guidelines. As a matter of fact, with the finish of outsider treats, showcasing groups are like never before needing information answers for assist them with involving their first-party information in enhancing their missions across all enactment stages (Publicizing, CRM, messaging, and so on.).

As indicated by a McKinsey report, "advertisers and organizations that don't sort out a system to keep up with — and even develop — their admittance to first-party information might need to burn through 10 to 20 percent more on showcasing and deals to produce similar returns." Nonetheless, promoting groups actually battle to access and utilize their organization's information and are frequently expected to go through specialized groups to have the option to address their information use cases.

Felix Martinez, Financial backer at Seedcamp: "With the transitioning away from of outsider treats, organizations are effectively searching for ways of embracing first-party information techniques. It's the amazing luck to fabricate another age CDP for advertisers and we accept Oussama and the DinMo group have the ideal mix of closeness to the issue space and functional skill to turn into a central member in the cutting edge information stack. We at Seedcamp are really eager to be driving their pre-seed round."

DinMo intends to separate itself from t existing client information stage arrangements (CDP) like Adobe, mParticle, or Salesforce by being simpler to carry out and more pocket-accommodating for more modest organizations. The SaaS arrangement use organizations' information stockroom as the information source to sidestep information combination intricacy and security issues.

"We are persuaded that by cutting information and tech groups bottlenecks, business groups can emphasize quickly and create an incentive for the association. We began by working on the information division and actuation undertakings, yet we would have rather not halted there. We are dealing with a bunch of new elements to guarantee they use information successfully and afterward show them the steady worth they produce by every system."

Further, DinMo vows to be live in minutes and empower organizations to see their information streaming right away. The item accompanies two primary highlights: information division and enactment. Clients can make client sections with a visual crowd developer in light of on the web and disconnected information and afterward sync them to all promoting stages with a single tick.

With this gathering pledges, the DinMo group intends to speed up its item improvement by employing more specialists inside the item group. DinMo sent off openly toward the beginning of September and has a few clients utilizing their item, for example, the public French land organization Nexity or the French VOD organization Salto.

Alexis Robert, Partner at Kima Adventures: "As the cutting edge information stack unrest is eating the information business, we were searching for an advanced CDP arrangement that empowers end-clients to make esteem from their information stack. We found in DinMo precisely the thing we were searching for."