Miska Redefining Daily Fashion with Passion and Perseverance
Founder and Creative Director Anju Binani Damani, through her brand Miska, brings a blend of faith, consistency, and a keen eye for fashion to the forefront of the clothing industry. In an exclusive interview with Startup Story, Anju shares her journey of transforming a dream into a flourishing reality.
Anju's journey into the world of design commenced with a deep-rooted passion nurtured over years of familial influence and personal ambition. Armed with a degree from The Bhawanipur Education Society College, Kolkata, and further expertise gained at the National Institute of Fashion Technology, Kolkata (NIFT), Anju embarked on her career as a designer at the age of 30. With just ten designs and unwavering emotional support from her family, she laid the foundation for Miska in 2019, driven by a vision to revolutionize women's and girls' fashion.
Drawing inspiration from her familial legacy in the fashion industry, Anju sought to carve a niche for Miska by offering trendy yet affordable clothing options. With a focus on market research and strategic expansion, Miska quickly gained traction, starting from West Bengal and gradually extending its reach to southern Indian suburbs.
Today, Miska stands tall as a leading provider of women's and children's wear, boasting a vibrant collection of round neck t-shirts, capris, hot pants, and more, catering to women of all ages and little girls alike.
Anju Binani Damani's approach to competition is rooted in fostering healthy rivalries while prioritizing factors such as price, quality, and customer relationships. As a pan-India wholesale dealer, Miska has garnered acclaim for its affordability and superior quality, securing a loyal clientele and attracting retail merchants nationwide. Furthermore, Miska's online presence and user-friendly website have facilitated seamless access to its products, with prices ranging between Rs. 400 and Rs. 800, making fashion accessible to all.
Looking ahead, Miska is poised for further expansion, with plans to venture into the lucrative market of Dubai and establish flagship stores. Anju's commitment to nurturing a conducive work environment underscores her belief in fostering creativity and open communication within her team.
Despite the challenges posed by the COVID-19 pandemic, Miska's online-centric model shielded it from significant disruptions. As the world gradually recovers, Anju remains steadfast in her mission to explore offline avenues while ensuring the safety and well-being of her team and customers.
In essence, Miska epitomizes the fusion of passion, resilience, and innovation, offering a testament to Anju Binani Damani's unwavering dedication to redefining daily fashion for women and girls across the globe.
