Content Startup from Rohtak
Ayush Wadhwa, a 22 year old mechanical engineer from BITS Pilani developed a video content startup from Rohtak. The startup, termed Owled Media, offers functions such as conceptualizing, designing and developing video campaigns.
Owled Media is a premier video production house & AR filters development company catering the biggest brands in the industry.
The Mastermind behind Owled Media
Since his childhood, Ayush Wadhwa was keenly interested in creating content. He started off with a technology blog and YouTube channel Technicia Studio when he was 13 years old. He strongly advocated the strength of video content for educational purposes.
When the pandemic hit the world in 2020, Ayush decided to launch Owled Media as a number of startups and companies began focussing on content creation. It offered services like video campaigns, content, and AR filters and games for high-growth startups and businesses.
Beyond Ayush’s fascination in business and entrepreneurship, he also hosts a podcast Cup Noodles To Career - for college students & content creators - along with creating value-adding content on Instagram & YouTube.
“With a millennial perspective and a wealth of experience in the industry, I am always ready to discuss creative collaborations with a sustainable future-focused marketing strategy and have put my expertise in entrepreneurship, video production & marketing strategies at the forefront of everything I have created,” says Ayush.
Functioning of Owled Media
Owled Media does it all, from producing the first batch of client videos and AR libraries - shooting, editing, designing sound and animations - to making the website and business development to bring the best brands on board.
“We spend days researching the company we decide to work with, to make sure that the content looks like it has been made by somebody in the company and not an external agency. This, combined with the clarity of defined niches that most production houses lack, means every client goes home satisfied,” Ayush says.
Owled Media also hires experts to assist them on various assignments on a retainer basis.
A Competitive Edge Over Others
Ayush tells, “Most traditional advertising agencies overcharge their clients and are also difficult to work with. This meant that a lot of startups had to spend a significant overhead and still weren't satisfied with the product. We believe in cutting that cost down while delivering a personal one-to-one touch to every client.”
There are several other platforms out there like MX Takatak, Josh, Chingari who are operating in the market but Owled Media works more like a video production house.
Whether you’re starting with a vague idea or a fully-fleshed out concept, Owled Media can bring your vision to life.
Success Milestones
Since the origin of Owled Media, it claims to have created more than a hundred videos, consisting of 1800+ video minutes. From corporate giants to high-growth startups to bollywood celebrities - everybody loves to get Owled. It has, within a short span of time, collaborated with 30+ brands. Its clientele includes Unacademy (Graphy), CRED, Ministry of Tourism India, Disney+ HotStar, Buy Me A Coffee, Shree Cements, Clinique, Estee Lauder, Spenny, Urban Kisaan, MAC Cosmetics, Spenny, etc. supported by actors & entrepreneurs including Ankur Warikoo, Tisca Chopra, Saqib Saleem, Biswa Kalyan Rath, Neha Kakkar, Amit Trivedi, etc.
Instagram filters produced by Owled Media have received 1.2 million+ impressions worldwide. Thay have created Instagram filters for MAC Cosmetics and CRED. Furthermore, three other filters are in the making.
#GalatHai is an initiative by Saqib Saleem, supported by Owled Media to shed some light on the saddening situation of our country during times of a global pandemic.
“One of our project videos shot by me has received 11 million+ views on my Drone Shot and has been featured by Incredible India, Earth, among many other pages. I was awarded as the creator of the most viewed video of Incredible India, Ministry of Tourism, by the Government of India and this achievement was sent to the Prime Minister's Office to be featured in Mann Ki Baat by Prime Minister Narendra Modi,” Ayush says.
Future Plans
Ayush says Owled Media typically follows a fee-for-service model and is “now looking to gain more clients”.
Owl Media is also planning to produce a travel show for an OTT platform, which is directed by Ayush Wadhwa, and there is a Bollywood celebrity, Saqib Saleem as an actor even though Ayush comes with zero connections in the industry.
Needless to say, OWLED Media has paved its way to success and with its proactive, passionate, creative and professional team, there is no stopping it .
