E-commerce as an alternative for accelerating startups as well as Indian economy
With the continued onslaught of the Pandemic Covid-19, it's time to retrieve India’s position as a benefactor to the emerging markets. Our GDP is declining at an alarming rate and this is seen as a recession in the ongoing financial year.
In such hours of economic crisis, the startup ecosystem is being looked upon as an alternative. But, this ecosystem is troubled by challenges and requires stakeholders and e-commerce to beckon and form an alliance to pull the country out of unproductivity.
India is a diverse country with the juxtaposition of different cultures, languages, and religions. But there is a tussle to understand this diversity by many founders. Despite this, many platforms have excelled to aid sellers to bring their products nationally. Amazon and Flipkart through their option of regional language have brought unity even in diverse India for the consumers. In return, startups have the upper- hand in the escalated demand of products through online mode. The e-commerce sector assists startups to pay attention to their fundamental value proposition as well as their product development by evading the requisite time to be invested in warehouses and distribution centres. With its country-wide reach, startups can easily receive consumer feedback effortlessly.
With proper support, the blessing fetched by e-commerce platforms like Flipkart and Amazon would allow the blooming of online sellers not only within the country but worldwide. It is despondent to witness that the e commerce sector has been in the hapless condition. With the advent of anti-trust taxation and country of origin related issues have obliterated the potentialities of platforms like Amazon and Flipkart to target on their value offerings. When economic revival is the first and foremost requisite of the country, there is urgency to define e commerce sector in secular terms as speculation about it will resist the economic growth from reaching to its culmination.
