Bengaluru-based startup Baaz fouses to be the shopify of video commerce

The Bengaluru-based startup Baaz enables retail stores to host live video shows to exhibit their products or collection and manage inventory. It also helps to answer live customers queries.

Bengaluru-based startup Baaz fouses to be the shopify of video commerce

In 2017, Chitresh Parihar had left his Bengaluru-based programming product startup Playlyfe and was hoping to accomplish something innovative. Reconnecting with Ruben Gregory, whom he had met in 2010 at an understudy gathering and who had gotten back from the US in 2018 after finishing his master's and picking up work insight, driven him to an alternate way

After having a chat for four straight hours, both of them realized they would cooperate. They had a close look at the content space and by October 2019 began building a video content stage.

 Chitresh and Ruben before long understood that retail locations and brands were utilizing live video devices to feature items, then sending installment interfaces independently through mail or WhatsApp, and transportation items utilizing another help – this to satisfy only a solitary request. The team dispatched Baaz in March 2020 in Bengaluru to rearrange this cycle and make it more proficient.

What does Baaz do? 

The startup helps retail locations have live video shows to feature items from their shops or assortments, oversee stock, answer live client questions, and gather secure and moment installments. Chitresh says they normally felt retail locations required another, ease, better, and dependable method of selling. 

The pandemic and resulting lockdowns prompted a large number of stores to close down consistently. In this circumstance, "simply having a website and other posting stages didn't work" and the prime supporters saw the requirement for this "better approach for selling on the web" and felt their item was all around situated to help retail locations.

Baaz intends to revolutionise online selling for retail locations. The live video shopping stores let dealers can have live recordings to exhibit items, oversee stock continuously, gather secure and consistent installments, and convey shipments all from a solitary versatile application. The client can encounter live video shopping through a straightforward shareable connection, without downloading any versatile application. 

The Baaz group presently has six individuals and declares to have done about 200 live shows, earned more than 40’000 viewers and prepared more than 1,300 requests. The startup has over 50+ clients across fashion, oragnic, lifestyle, beauty, and book classes. Chitresh says they are multiplying the quantity of stores every month.  Earlier, his companions, Mansur Rahman and Siddharth Gupta, likewise joined the group to deal with the showcasing and business works separately. 


Baaz is focusing on two sorts of retail locations: those that have been underserved, for them making an internet business site won't bode well, and stores that are mechanically sagacious, sell through Facebook Live or other such stages and realizes that it is so difficult to work things out whenever orders are put. 

"Retail locations can just download our Android portable application, join, make lists, share live video shopping joins with clients, and go live. Clients can observe live video shows, talk with stores, peruse through inventories, add items to the truck, and look at through online installment or COD. The arranged item will be conveyed to their doorstep through our transportation accomplices," Chitresh says. Stores can likewise broadcast their live shows on YouTube and Facebook channels based on their personal preference to increase their effort and crowd. Stores can have live shows as they pick - during that time or once consistently - with a pre-chosen or dynamic inventory.

 "We have likewise cooperated with Shopify, so any store that has a Shopify site will have the option to give live video shopping experience to clients flawlessly utilizing our innovation," Chitresh adds. A few new businesses are coming up in this space, either giving posting devices to retail locations or WhatsApp stores. However, Chitresh says Baaz gives an "additionally enhancing video shopping experience" through store interfaces that can be handily shared through WhatsApp, Facebook, Instagram, SMS, Telegram and so on "In basic words, every one of our rivals gives a paper-like an encounter while we give a TV-like encounter."

 Revenue and what's to come

 Baaz's item is allowed to use for all retail locations. "We charge a commission on a for every exchange premise once the deal is made and a membership expense on hardly any extra worth add administrations on top," Chitresh says. The fellow benefactor adds that general edges are at 33 percent for each exchange. The possibility of video business has been developing consistently since early a year ago. Noida-put together Ezmall centers concerning a more profound video business model while social trade stages, for example, Meesho and Bulbul likewise offer comparable types of assistance. Local social trade new companies onboarded more than 10 million affiliates and brought $100 million up in subsidizing in the previous year, as indicated by industry gauges. Baaz has additionally raised holy messenger subsidizing and means to improve the shopping experience. 

"There are 70 million+ underserved stores across India. We expect to make it inconsequential for them to have costly actual stores. With live video shopping stores, we mean to bring the reliability of actual shopping and comfort just as simple of circulation of internet business together at a small amount of the expense to retail locations," Chitresh says.