Redefining Athleisure The Inspiring Journey of Aastey

Aastey, led by Jeevika Tyagi, pioneers sustainable, size-inclusive athleisure wear in India. Empowering women through eco-friendly fashion, they blend comfort with consciousness. Overcoming challenges, including fundraising and innovation, they foster a community of empowered women. Innovative campaigns raise awareness on sustainability. With a focus on expansion and sustainability, Aastey redefines athleisure, inviting women to embrace self-love and authenticity.

Redefining Athleisure The Inspiring Journey of Aastey


In a world where women are constantly juggling various roles and societal expectations, finding comfort and confidence in what they wear is paramount. Enter Aastey, India's trailblazing sustainable size-inclusive athleisure wear brand, founded by the indomitable Jeevika Tyagi. Rooted in the ethos of empowering women to 'take it easy' on themselves, Aastey is not just a clothing brand; it's a movement.

 Empowering Women Through Sustainable Fashion:

At the heart of Aastey lies a commitment to sustainability. By crafting athleisure wear from eco-friendly materials, Aastey not only offers unparalleled comfort but also contributes to environmental conservation. From leggings to tops, each garment is designed to make women feel confident, comfortable, and conscious of their impact on the planet.

 A Visionary Leader:

Jeevika Tyagi, the driving force behind Aastey, is more than just a CEO. A seasoned entrepreneur and a devoted mother, she embodies resilience and determination. With a knack for blending commerce with technology, Jeevika has spearheaded Aastey's journey, redefining the landscape of athleisure wear in India.

 Challenges and Triumphs:

The path to success hasn't been without obstacles. From product innovation to fundraising, Jeevika and her team have navigated through numerous challenges. However, their unwavering commitment to their vision has propelled them forward. Today, Aastey stands as a testament to perseverance and passion.

 A Community of Empowered Women:

Central to Aastey's success is its vibrant community of women who resonate with its message of self-care and self-expression. By choosing to 'live Aastey,' these women defy societal norms and embrace their individuality with pride.

 Innovative Campaigns for a Greater Cause:

Beyond creating stylish athleisure wear, Aastey has embarked on innovative campaigns to raise awareness about sustainability. One such campaign highlighted how wearing Aastey leggings is akin to recycling 25 trash bags, emphasizing the brand's commitment to environmental stewardship.

 Future Endeavors:

As Aastey continues to make strides in the world of athleisure wear, new offerings and innovations are on the horizon. With a focus on enhancing sustainability and expanding their product range, the future looks bright for this pioneering brand.

 Stay Connected:

To explore Aastey's sustainable athleisure wear collection and join their empowering community, visit their website at Connect with them on LinkedIn for updates and insights: Aastey LinkedIn.


In a society that often dictates standards of beauty and perfection, Aastey emerges as a beacon of authenticity and empowerment. Through sustainable fashion and a message of self-love, Jeevika Tyagi and her team are not just changing the way women dress; they're revolutionizing the way women live. With each garment, Aastey invites women to embrace their true selves and 'take it easy' – a philosophy that transcends fashion and resonates with the soul.

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