Solstreet- One stop destination for affordable organic products
Making the right choice while purchasing food products at the grocery store can be really a daunting task. There are a wide variety of products claiming to be the best and most nutritious in the market. All this confuses the customers and they end up buying things that might not be healthy for their bodies. Nevertheless, the vast variety of products are often associated with chemicals and hidden ingredients and other tactics to fool the customers. At Solstreet the scenario is completely different. The chemical-free brand that sells certified organic products and offers genuine products to its customers. Here we have the complete story of Solstreet.
Initial Journey
Neha Rane is the founder of this online marketplace called ‘Solstreet’. She completed her studies in the UK, did her MSc in Marketing and gained experience for three years in a tech startup in London as a digital marketing professional. She had comprehended and gained in-depth knowledge and soft skills required to work in a startup atmosphere and executing digital campaigns etc. Post that she moved to Mumbai where she again worked with a few more tech startups and gripped her hands over digital marketing and startup networking. Till now she was holding enough experience to start her own venture and finally, she inaugurated her own company named Solstreet.
About the startup
The conscious food & lifestyle marketplace brand was launched by Neha Rane in 2016. Solstreet offers a wide range of organic and environmentally friendly food and lifestyle products from the top clean brands. Solstreet offers products that are sustainably sourced and carefully selected taking care of your health at utmost importance. The startup follows a subscription-based model, more like an online buying club where you can become a member by paying a certain amount of fees and then enjoy adding organic and environmentally friendly products to your cart and cherish the experience of affordable shopping which will add value in your lifestyle. This is like a curated marketplace for people who consider and are conscious about what they consume. The products are chemical-free, good for health and the planet. The USP of the brand is the huge discount offers they have for its subscribed members, they offer up to 25%-30% off to maximize the value from the purchase made and less pricey as compared to a retail store. If you love shopping for organic products, then do visit solstreetclub.com/
Initially, before covid hit our lives, the brand was operating in the offline model but due to the pandemic, it switched to an e-commerce website. They also offer fast and carbon-neutral shipping services to ensure the best experience shopping. Solstreet has raised angel round funding and is looking to raise a second round by the end of the year.
Hiccups
“Smooth seas do not make skilful sailors''. Encountering challenges and navigating one’s way through them builds resilience capacity. Knowing the fact that one can overcome obstacles, learn from the struggles and benefit from mistakes lays a strong and solid foundation for success. Solstreet had been confronted with various difficulties in its budding days. With its passionate team, the startup has overcome all of them.
Motivation
Motivation is the force that stimulates people to accomplish desired goals, be it in an organisation or in an individual’s life. It fuels us when we are likely to abandon or leave the halfway process.
“When you do what you love, it’s not work anymore”.Neha Rane mentions that she was always inclined towards organic and sustainable concepts. The idea of assisting small farmers and businesses and at the same time contributing to make this world a better place to live in drove her internal potential to step into this sector. It was like killing two birds with one stone. Back in the days, when she launched Solstreet in 2016 in NYC and then moved to Mumbai and continued it here only. She is a supporter of organic and environmentally friendly products.
Even though it was tough to introduce organic products in the Indian market due to the price-sensitive factor, she sailed through all difficulties with her determination and now doing what she really wants to. She said that “it is a feel-good place for her.
Advice for readers
If you think the price of organic food is expensive, have you priced cancer lately!
Organic food is wholesome, nutrient-rich, and flavourful. In addition to being healthy for the body, it maintains soil health. Organic farming uses naturally-derived pesticides in place of synthetics. Organic products are wholesome, nutrient-rich, and flavourful. Organic foods - being rich in vitamin and mineral contents - help strengthen our immune systems. In addition to being healthy for the body, it maintains soil health, reduces water usage, and is more energy-efficient.
There is research-driven evidence that organic foods are healthier and more nutritious, as compared to their counterparts. Pandemic has changed our way of living 360 degrees, this made us realise the importance of good food and our immunity system. Neha Rane emphasises that it’s high time to look into the unhealthy lifestyle we are living and adapt to a chemical-free lifestyle.
At last, “you have two homes: Earth and your Body. Take care of them!
